Paid Media and Creative Specialist

Hunt St

Paid media specialist driving Meta and Google growth for a premium merino outdoor apparel brand. Managing creative testing, segmentation, reporting, and seasonal campaigns across Australia and North America.

Posted 8/5/2026contractRemote • 🇵🇭 PhilippinesMid-LevelSenior💰 A$2,000 - A$2,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid advertising campaigns across Meta and Google, with a strong focus on marketing efficiency metrics such as ROAS and MER. Proficient in audience segmentation and creative performance analysis to drive customer acquisition and retention strategies.

Highest-signal resume keywords

Paid Advertising Campaign ManagementMeta Ads ManagerGoogle AdsKlaviyo Audience SegmentationConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Efficiency Ratio (MER)Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Google Analytics 4 (GA4)Graphic DesignCreative Performance AnalysisAudience Strategy DevelopmentCampaign ReportingCreative Asset AdaptationRetargeting Strategy Development

Soft Skills

Analytical AbilitiesProblem-Solving SkillsWritten CommunicationVerbal Communication

Tools & Technologies

Meta AI/Advantage+ Optimization ToolsShopifyCanvaPhotoshopGA4

Industry Keywords

ECommerceConsumer BrandsFashionLifestyleSporting GoodsOutdoor Retail

About the role

Key responsibilities & impact

Manage and optimize paid advertising campaigns across Meta, Google, and other relevant channels across Australia and North America.
Optimize campaigns against ROAS and MER while monitoring overall marketing efficiency.
Own paid media budgeting, allocating spend across regions and channels using profitability, margin, and inventory signals.
Own the full-funnel paid architecture from prospecting through retargeting.
Scale winning campaigns, reduce acquisition costs, and build retargeting strategies that grow customer lifetime value.
Monitor competitor activity, market trends, platform updates, and emerging paid media best practices.
Turn photography, video, and campaign collateral into optimized ads across Meta and Google.
Analyze creative performance and identify winning hooks, messaging, offers, and formats.
Prepare performance-based creative briefs for designers, videographers, and UGC creators.
Adapt, resize, and refresh static creative assets and perform light video edits.
Build a repeatable creative testing framework across markets.
Align paid media with inventory, website changes, product launches, and seasonal priorities.
Build region-specific seasonal strategies for Australia and North America.
Support sales events, promotional periods, and product launches.
Develop separate acquisition and retention strategies for new and existing customers.
Use Klaviyo for customer segmentation and flow building, including past/lapsed spenders, VIPs, and high-LTV customers.
Use segmentation and first-party data to inform Meta and Google audience strategy.
Produce fortnightly campaign reports covering ROAS, MER, CAC, CPA, CTR, CPC, and conversion rate.
Analyze audience segments, customer behavior, purchasing trends, attribution, and conversion data using GA4 and other analytics platforms.
Provide actionable recommendations to improve marketing performance.
Collaborate with the eCommerce Manager to improve landing-page and product-campaign conversion rates.
Support product launches, seasonal campaigns, promotions, and the customer journey from first click through purchase.

Requirements

What you’ll need

5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands
Experience across Australian and North American (US & Canada) markets
Strong experience with Meta Ads Manager and Google Ads
Experience with Meta AI/Advantage+ optimization tools
Working knowledge of Klaviyo, including audience segmentation and flow building
Experience with Shopify and Google Analytics 4 (GA4)
Understanding of Marketing Efficiency Ratio (MER), ROAS, and CPA metrics
Graphic design skills using Canva, Photoshop, or similar tools
Ability to adapt creative assets for paid social
Experience analyzing creative performance and translating insights into creative recommendations and briefs
Excellent written and verbal English communication skills
Strong analytical and problem-solving abilities
UGC creator management experience highly regarded
Conversion Rate Optimization (CRO) experience highly regarded
Confident use of AI tools such as ChatGPT, Claude, or MetaAI highly regarded
Experience with fashion, lifestyle, sporting goods, or outdoor retail brands highly regarded
Must disclose existing ongoing roles or client work
Must reflect the engagement on LinkedIn as “Independent Contractor”

Benefits

Comp & perks

100% remote work from home
Flexible time management as an independent contractor
Flexible work schedule for collaboration with North American commercial business and AU business hours