E-Commerce Marketing Specialist

Hunt St

E-commerce marketing specialist launching and scaling an Australian direct-to-consumer product brand from the Philippines. Managing paid media, Shopify optimisation, email marketing, content, and customer acquisition.

Posted 8/5/2026part-timeRemote • 🇵🇭 PhilippinesMid-LevelSenior💰 A$1,200 - A$1,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, particularly in e-commerce environments, with a strong focus on customer acquisition, conversion optimization, and campaign performance analysis. Proficient in managing advertising campaigns across platforms like Meta and TikTok, as well as utilizing email marketing tools for customer engagement.

Highest-signal resume keywords

E-Commerce ExperienceShopify ManagementMeta Ads ManagerEmail Marketing AutomationInfluencer Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing StrategyCustomer AcquisitionConversion Rate OptimizationA/B TestingCampaign Performance AnalysisShort-Form Video EditingPaid Advertising ManagementAudience BuildingGrowth InitiativesData Analysis

Soft Skills

Excellent CommunicationIndependent WorkOwnershipCollaboration

Tools & Technologies

ShopifyMeta Ads ManagerTikTok AdsKlaviyoMailchimpOmnisendActiveCampaignCapCutCanva

Industry Keywords

Direct-To-Consumer (DTC)E-Commerce Growth StrategiesCustomer RetentionUser-Generated Content (UGC)Digital Launch Strategy

About the role

Key responsibilities & impact

Develop and execute the digital launch strategy, including pre-launch audience building and launch campaigns
Plan, build, manage, and optimise paid advertising campaigns across Meta and TikTok
Manage and optimise the Shopify store, including product pages, landing pages, merchandising, and conversion rate optimisation
Build, manage, and optimise email marketing campaigns and automated customer journeys
Coordinate UGC creators, influencers, and content contributors to produce creative assets
Edit or coordinate short-form video content for paid advertising and organic social media
Monitor campaign performance, analyse marketing data, and provide actionable insights to the founder
Conduct A/B testing across creatives, landing pages, email campaigns, and advertising strategies
Identify new customer acquisition opportunities, emerging channels, and growth initiatives
Stay current with e-commerce, digital marketing, and platform trends
Work directly with the founder on marketing strategies focused on customer acquisition, conversion rates, and customer loyalty
Provide regular campaign reporting and participate in strategic planning sessions

Requirements

What you’ll need

Philippines-based candidate
Minimum 3 years of experience in e-commerce or digital marketing
Experience supporting direct-to-consumer (DTC) consumer brands
Experience launching or scaling products in an e-commerce environment
Hands-on Shopify experience, including product management, landing pages, and conversion optimisation
Experience managing Meta Ads Manager and TikTok Ads campaigns
Experience using email marketing platforms such as Klaviyo, Mailchimp, Omnisend, or ActiveCampaign for automation, segmentation, and customer lifecycle campaigns
Strong understanding of customer acquisition, conversion optimisation, customer retention, and e-commerce growth strategies
Experience coordinating influencers, UGC creators, or content partnerships
Ability to create or edit short-form video using CapCut, Canva, or similar tools
Strong analytical skills and ability to interpret campaign metrics
Excellent written and verbal English communication skills
Ability to work independently with minimal supervision
Comfortable working directly with founders and taking ownership in a startup environment
Availability for meetings and collaboration during core AEST or PHT business hours
Disclosure of existing ongoing roles or client work
LinkedIn profile must reflect the engagement as 'Independent Contractor' if not employed via EOR

Benefits

Comp & perks

100% remote work from home
Flexible schedule as an independent contractor
Opportunity to work directly with the founder
Potential to transition into a full-time position with expanded ownership and responsibility
Flexibility in schedule while collaborating during Australian business hours where required