Develop and execute SEO and content initiatives aligned with commercial goals
Focus on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies
Create and optimise content that ranks and converts
Conduct keyword research and search intent analysis
Identify opportunities across non-brand, high-intent search queries
Improve visibility in both traditional and AI-assisted search environments
Translate technical information into clear, buyer-friendly content
Continuously update and optimise existing pages for performance
Improve internal linking, page structure, and on-page SEO
Interview internal subject-matter experts
Extract buyer questions, objections, and insights
Turn this into structured content that performs commercially
Monitor SEO and content performance using GA4, Search Console, and other tools
Track metrics tied to business outcomes (not vanity metrics)
Deliver actionable insights and optimisation recommendations
Weekly priority backlog
Monthly performance scorecard
Content and optimisation briefs
Published and updated pages
Expert interview summaries
Technical SEO tickets
Page-level recommendations aligned to revenue goals
Growth in qualified organic leads
Increase in quote requests, sample requests, and inbound enquiries
Improvement in non-brand traffic to key commercial pages
Stronger conversion paths across product and category pages
Contribution to online and offline revenue impact
Own day-to-day execution
Collaborate with internal stakeholders
Work alongside a senior external SEO consultant for:
Strategy guidance
QA and feedback
Technical escalation

Requirements

Proven experience in commercial SEO and content strategy
Strong experience with category/product-led content optimisation
Proficiency in Google Analytics (GA4) and Search Console
Experience with CMS platforms (WordPress, Shopify, etc.)
Strong content briefing, editing, and optimisation skills
Excellent written English (clear, structured, and persuasive)
Ability to translate data into actionable improvements
close attention to detail and content accuracy
Comfortable working independently in a remote setup
Nice to Have
Experience in B2B, eCommerce, or technical industries
Exposure to AI search optimisation / structured content
Basic technical SEO understanding
Off-page SEO knowledge (not required, but beneficial)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOcontent strategykeyword researchsearch intent analysison-page SEOcontent optimisationtechnical SEOdata analysisGA4Search Console

Soft Skills

attention to detailwritten communicationcollaborationindependencepersuasivenesscontent accuracyactionable insightseditingoptimisation recommendationsstrategic thinking