Lead the development of complete brand identity systems for healthcare clients, from initial concept through to full brand guidelines
Create distinctive, high-end visual identities including logo design, colour palettes, typography systems, iconography, and brand language
Develop comprehensive brand guidelines documentation that enables consistent application across all channels and touchpoints
Conduct brand discovery and strategic briefing sessions in collaboration with the Marketing Manager to ensure creative output is aligned with client objectives and target audience
Evolve and refresh existing client brand identities where required, maintaining equity whilst elevating visual standards
Ensure all brand work differentiates clients within the healthcare sector and reflects the premium positioning company delivers
Design high-converting, visually sophisticated websites and landing pages that reflect each client’s brand identity and meet UX/UI best practice standards
Develop wireframes, user flows, and interactive prototypes in Figma to define and communicate design intent before build
Apply strong knowledge of web design principles including layout hierarchy, responsive design, accessibility, and conversion-focused page structure
Collaborate closely with the web development team to ensure design intent is accurately translated into the final built product
Design within Webflow and WordPress frameworks where required, with an understanding of the constraints and possibilities of each platform
Stay current with web design trends, interactions, and emerging UX patterns to ensure company’s web output remains best-in-class
Produce a wide range of on-brand graphic design deliverables including social media brand kits, content templates, flyers, brochures, presentations, and advertising creative
Design social media asset suites that provide clients with a cohesive, flexible visual system for use across Instagram, Facebook, LinkedIn, and other relevant platforms
Create advertising creative assets for Meta and Google campaigns in collaboration with the paid media team, ensuring creative is optimised for performance as well as brand consistency
Develop presentation templates, proposal decks, and other business collateral that reflect client brand standards
Maintain organised asset libraries and design file structures that enable efficient retrieval and future adaptation of creative work
Work closely with the Marketing Manager to understand client objectives, campaign requirements, and creative briefs before commencing design work
Participate in creative briefing and feedback sessions, demonstrating the ability to receive and incorporate direction whilst contributing strategic creative input
Collaborate with developers, SEO specialists, and paid media team members to ensure design decisions support broader marketing and performance outcomes
Manage multiple concurrent design projects across different clients, meeting agreed timelines without compromising quality
Contribute to the ongoing elevation of the company’s own brand standards and creative output
Maintain clean, well-organised Figma files and design systems that are accessible and usable by collaborating team members
Develop and document design systems and component libraries where appropriate to support efficient, consistent design production
Ensure all final design files are delivered in agreed formats and stored according to the company’s file management conventions
Establish and maintain processes for creative asset management that support scalability as the agency and client base grows

Requirements

Degree or diploma in graphic design, visual communication, interaction design, or a related creative discipline
Minimum 5 years of professional design experience, with a portfolio demonstrating high-end brand identity and website design work
Demonstrated experience developing complete brand identity systems from concept to brand guidelines, including for premium or professional services brands
Proven experience designing complex websites with a strong UX/UI foundation, evidenced by live work in portfolio
Agency experience strongly preferred, with demonstrated ability to manage multiple client accounts and projects simultaneously
A portfolio that clearly evidences distinctive, sophisticated design — not templated or generic output
**Technical Knowledge & Capabilities**
Expert proficiency in Figma, including component libraries, design systems, auto layout, and interactive prototyping — this is mandatory
Strong working knowledge of Webflow, including the ability to design and build directly within the platform — highly desired
Proficiency with WordPress, including theme customisation and page builder tools such as
Elementor or Divi — highly desired
Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
Sound understanding of UX/UI principles including information architecture, responsive design, accessibility standards, and conversion-focused design
Knowledge of web design constraints including typography rendering, image optimisation, and how design decisions affect page performance
Experience designing for Meta and Google advertising platforms, with an understanding of creative specifications and performance best practice
Strong working knowledge of AI-assisted design tools and workflows (such as Adobe Firefly, Midjourney, or equivalent) to enhance creative output quality and production efficiency without compromising originality or brand integrity
**Key Competencies**
Creative excellence: Produces work that is visually distinctive, strategically considered, and commercially effective — not just aesthetically pleasing
Brand thinking: Understands brand identity as a system, not a logo — able to develop cohesive visual languages that work across every touchpoint
UX sensibility: Designs with the end user in mind, balancing visual ambition with usability, accessibility, and conversion outcomes
Detail orientation: Exceptional eye for detail in typography, spacing, colour, and layout —consistent quality across all output
Collaborative: Works effectively with marketing managers, developers, and cross-functional teams; takes direction well whilst contributing proactively
Self-directed: Able to manage workload independently in a remote environment, prioritising effectively across multiple concurrent projects
Proactive improvement: Brings creative ideas and suggestions to the table without waiting to be asked; actively identifies opportunities to elevate client work
AI-augmented design: Leverages AI tools intelligently to increase creative quality and efficiency — using them to explore, accelerate, and refine rather than as a substitute for original thinking or craft

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

graphic designbrand identity systemswebsite designUX/UI designFigmaWebflowWordPressAdobe Creative Suiteresponsive designconversion-focused design

Soft Skills

creative excellencebrand thinkingUX sensibilitydetail orientationcollaborativeself-directedproactive improvement

Certifications

degree in graphic designdiploma in visual communicationdiploma in interaction design