Hunt St

Head of Content – Conversion

Hunt St

contract

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$3,000 - A$4,500 per month

Job Level

Lead

About the role

  • Live and speak the brand across all content touchpoints, ensuring a cohesive and distinctive voice that reflects the company’s positioning and values.
  • Develop strategic and thematic campaign narratives that translate seamlessly across multiple conversion channels (paid ads, website, email, social, catalogues, and lead magnets).
  • Lead the creation of big campaign concepts and storytelling angles that connect brand messaging with measurable pipeline and revenue outcomes.
  • Ensure all content is not only conversion-focused but also emotionally resonant, on-brand, and strategically aligned with audience insights.
  • Translate brand strategy into compelling content themes, messaging frameworks, and creative directions that scale across funnel stages.
  • Act as the guardian of brand storytelling, maintaining consistency in tone, messaging hierarchy, and narrative across all assets and platforms.
  • Manage and coordinate a network of freelance creatives (writers, editors, designers, photographers).
  • Oversee high-volume content production across web, email, and social platforms.
  • Ensure consistent brand voice, quality standards, and on-time delivery.
  • Map all content initiatives to the marketing funnel and revenue goals.
  • Create and optimise conversion-focused assets such as paid ads, landing pages, email sequences, and lead magnets.
  • Track performance metrics (MQLs, SQLs, CTR, CVR) and continuously refine strategy based on data.
  • Own and execute the organic growth roadmap, including SEO/GEO and founder-led thought leadership channels.
  • Scale reach and visibility through strategic content distribution.
  • Identify new opportunities to expand audience acquisition and engagement.

Requirements

  • Thinks like a business owner and aligns content strategy with revenue outcomes.
  • Understands customer personas (e.g., founders, decision-makers, people leaders) and speaks their language.
  • Comfortable interpreting metrics, ROI, and unit economics.
  • Demonstrated success producing content that converts, not just attracts views.
  • Strong portfolio of high-performing funnels, campaigns, or conversion assets.
  • Advanced user of AI tools for research, drafting, ideation, optimisation, and repurposing.
  • Proven ability to dramatically increase output without compromising quality.
  • Experience sourcing, briefing, and directing freelance or contract creatives.
  • Maintains a high quality bar while managing multiple deliverables simultaneously.
  • Highly organised, execution-focused, and results-driven.
  • Analytical thinker who thrives on testing, measuring, and improving.
  • Fast-paced operator who can balance creativity with performance.
  • Strategic mindset with hands-on capability.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycampaign developmentstorytellingconversion optimizationSEOperformance metricsdata analysiscontent productionfunnel mappingcopywriting
Soft Skills
organizational skillsexecution-focusedresults-drivenanalytical thinkingcreativitystrategic mindsetcommunicationleadershipcollaborationtime management