Hunt St

Senior Digital Performance Marketing Specialist, Paid Media

Hunt St

contract

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$1,700 - A$2,000 per month

Job Level

Senior

About the role

  • Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms
  • Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS
  • Manage and optimise media budgets to maximise performance and efficiency
  • Scale campaigns based on data-led learnings and performance thresholds
  • Maintain account health through ongoing optimisation and maintenance
  • Run rapid-fire split testing (creative, audience, offers, hooks, formats)
  • Conduct measurement testing and attribution analysis
  • Analyse campaign performance and extract actionable insights
  • Validate new markets, audiences and products through structured testing frameworks
  • Create, edit and iterate paid ad content based on performance insights
  • Adapt creative quickly in response to winning hooks, formats and messaging
  • Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets
  • Repurpose existing content into multiple paid-friendly formats
  • Collaborate with internal teams to brief new creative based on data-driven learnings
  • Review and maintain ad tech stack and tracking infrastructure
  • Support API integrations, pixel setup and conversion tracking
  • Identify gaps in measurement and recommend improvements
  • Ensure clean data flow and accurate reporting across platforms
  • Track and report on KPIs and performance goals
  • Deliver clear campaign learnings and insights
  • Prepare monthly performance summaries and WIPs (Work in Progress)
  • Support quarterly business reviews (QBRs) with insights and recommendations
  • Identify account diversification and new digital growth opportunities
  • Work closely with internal stakeholders and external partners
  • Participate in Slack or WhatsApp communication threads for fast collaboration
  • Proactively surface performance risks, opportunities and recommendations
  • Coordinate with creative, content and strategy resources where required

Requirements

  • 3–5+ years experience managing paid media accounts
  • Strong hands-on experience with Meta Ads Manager and Google Ads (TikTok a bonus)
  • Experience with Monday.com, Klayvio, Shopify and Instapages
  • Proven ability to manage and scale ad spend profitably
  • Experience running structured testing and optimisation programs
  • Strong understanding of attribution, tracking and performance measurement
  • Experience creating and editing short-form paid ad content
  • Confident using tools such as CapCut, Premiere Pro, Canva or similar
  • Strong understanding of what makes high-performing paid creative
  • Ability to translate data insights into creative direction and execution
  • Comfortable working with UGC-style, lo-fi and performance-first content
  • Strong analytical mindset with the ability to turn data into action
  • Experience managing KPIs, ROAS, CPA, CAC and LTV-based metrics
  • Comfortable working with budgets and scaling performance responsibly
  • Ability to identify growth levers beyond paid media
  • Excellent written and verbal English communication skills
  • Proactive, self-managed and outcome-driven
  • Comfortable working with minimal supervision
  • Strong documentation and reporting habits
  • Experience working with international clients or teams preferred
  • Experience working with premium brands, FMCG or eCommerce
  • Familiarity with GA4, Looker Studio or similar reporting tools
  • Experience managing multiple ad accounts or regions
  • Prior agency or growth-focused environment experience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media managementcampaign optimizationattribution analysisdata analysisshort-form video editingstructured testingperformance measurementad spend managementcreative content creationKPI management
Soft skills
analytical mindsetcommunication skillsproactiveself-managedoutcome-drivencollaborationdocumentationreportingadaptabilityproblem-solving