Humgroup

Mid-level Marketing Analyst

Humgroup

full-time

Posted on:

Location Type: Hybrid

Location: Uberlandia • Brazil

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About the role

  • Plan and oversee the execution of marketing campaigns (digital and offline), ensuring delivery and performance.
  • Generate and qualify digital marketing demand with the partner agency, focusing on leads that match the ICP and contribute to revenue.
  • Monitor and analyze key metrics (CPL, CAC, conversion, ROI), proposing continuous improvements with the digital marketing agency.
  • Oversee marketing channels (social media, email, paid media, website, and content).
  • Plan campaigns, coordinating creative and content requests and deadlines with the internal communications team and the digital marketing agency.
  • Work closely with SDRs and sales to ensure alignment of messaging, offers, and strategy.
  • Structure and optimize the marketing funnel and acquisition journeys.
  • Manage vendors and agencies, ensuring quality, timeliness, and consistency in deliverables.
  • Identify growth opportunities, new channels, and acquisition experiments.
  • Ensure consistent communication and strengthen the brand across all touchpoints.
  • Organize, monitor, and report results and learnings to the team and leadership.

Requirements

  • Analytical thinking and data orientation.
  • Ability to translate strategy into practical execution.
  • Organization and management of multiple tasks and deadlines.
  • Strong communication skills and ability to work effectively in a team.
  • Funnel mindset and understanding of the customer journey.
  • Proactivity to identify problems and propose solutions.
  • Sense of priority and focus on impact (not just activity).
  • Ability to test, learn quickly, and adjust course.
  • Creativity applied to performance (not just aesthetics).
  • Knowledge of digital marketing tools (CRM, automation, media, analytics).
  • Familiarity with marketing and sales metrics (CPL, CAC, conversion, ROI).
  • Ability to manage vendors and ensure alignment.
  • Bachelor's degree in Marketing, Advertising, Business Administration, or related fields.
  • Postgraduate degree or MBA in Digital Marketing is a plus.
  • Certifications in Google Ads, Google Analytics, SEO, META, and automation tools are valued.
Benefits
  • Birthday voucher
  • Gym membership
  • Parking
  • Hybrid work model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign planningdata analysisfunnel optimizationlead generationcustomer journeyperformance marketingvendor managementacquisition strategiesmarketing metrics
Soft Skills
analytical thinkingorganizational skillsstrong communicationteam collaborationproactivitycreativityproblem-solvingtime managementstrategic executionfocus on impact
Certifications
Google AdsGoogle AnalyticsSEOMETAautomation tools