Director, Market Strategy
Humata Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Partner-Led GTM Strategy: Lead the development and execution of high-leverage GTM strategies specifically designed to achieve deep penetration into the customer ecosystems of our existing and future channel and referral partners
- Joint Opportunity Development: Collaborate closely with referral and channel partners to surface new sales opportunities and co-develop strategies to unlock them, ensuring the Growth team has a steady stream of qualified at-bats
- Future Market Expansion: Identify areas of future market expansion, continuously researching and identifying new verticals, regions, and partner types that represent significant, untapped growth opportunities for Humata.
- Market Feedback Loop: Bring back insights from partners and their customers to inform Humata’s GTM strategy, product roadmap, and messaging
- Account Research and Intelligence: Research target health systems, payers, and pharmaceutical companies to map decision-makers, organizational priorities, and potential entry points. Build detailed account briefs that equip sales with the insights they need for tailored engagement.
- Partner Relationship Management: Cultivate strong relationships with strategic partner teams, aligning around shared objectives and ongoing success
- Strategic Collaboration: Work cross-functionally with Product, Marketing, and Sales to align partner activity with business priorities
- Co-Marketing & Events: Collaborate closely with Marketing to develop joint marketing campaigns, including webinars, roundtables, and field events
- Performance Metrics: Define and track success metrics for each partner channel, including sourced pipeline, event-generated leads, and handoff conversion rates.
Requirements
- 4+ years of experience in consulting (preferably in the healthcare space) or in a strategy role within the Healthcare / Revenue Cycle space
- Demonstrated success in developing go-to-market strategies and/or developing & scaling strategic channel, referral, or reseller partnerships
- Strong collaboration and handoff skills - adept at enabling internal sales teams to close partner-sourced opportunities with clear value messaging and alignment
- A strategic, systems-oriented mindset with the ability to build scalable go-to-market motions through others
- Experience planning and executing co-marketed campaigns and joint partner events—webinars, conferences, roundtables—that convert awareness into pipeline
- Previous experience managing and selling through strategic partnerships/re-seller agreements is strongly preferred
Benefits
- Impactful Work: Contribute to innovative solutions that improve healthcare efficiency and patient outcomes
- Remote Flexibility: Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL
- Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles
- Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match
- Growth Opportunities: Advance your career in a fast-paced, high-impact environment with ample professional development
- Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiesstrategic channel partnershipsco-marketing campaignssales opportunity developmentaccount researchperformance metrics trackinghealthcare consultingrevenue cycle management
Soft skills
collaborationrelationship managementstrategic thinkingsystems-oriented mindsetcommunicationorganizational skills