Influencer Marketing Manager

Humann

Influencer Marketing Manager at Humann managing relationships with influencers in health and wellness niches. Responsible for sourcing creators, executing campaigns, and tracking performance in a hybrid environment.

Posted 5/2/2026full-timeWest Lake Hills • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Identify, vet, and recruit influencers and creators across Instagram, TikTok, YouTube, and emerging platforms with a focus on health, fitness, wellness, and longevity niches
Manage a high volume of outreach and relationship development, balancing quality and scale
Build and maintain a creator pipeline across micro, mid-tier, and targeted macro partnerships
Serve as the primary point of contact for Humann's creator network
Develop authentic, long-term relationships with ambassadors
Manage gifting, seeding, and product fulfillment logistics
Oversee contract execution and ensure compliance with FTC guidelines and brand standards
Brief creators clearly and collaboratively, balancing brand guidelines with creative freedom
Manage content approval workflows and timelines to keep campaigns on track
Coordinate with the Social Media Manager & Paid Media Manager to repurpose creator content across owned and paid
Support campaign moments with creator integration
Own the influencer CRM keeping creator records, content rights, performance data, and communication history organized and up to date
Own the day-to-day relationship with the agency partner serving as the primary point of contact for briefing, campaign coordination, and performance accountability with oversight from the Director
Track deliverables and hold creators accountable to agreed timelines
Manage program budgets including agency and platform fees, creator payments, and gifting
Track and report on influencer KPIs: impressions, engagement, CPM, and revenue drivers (when relevant)
Benchmark Humann's creator performance against relevant competitors and category leaders
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of creator community trends, algorithm changes, and social landscape shifts

Requirements

What you’ll need

3-5 years of experience in influencer marketing or creator partnerships with category experience in health, wellness, or CPG preferred
Experience managing a network of creators at volume. You know how to scale and manage multiple relationships at once without losing the brand personalization
Strong written communicator with the ability to pitch creators, drive passion for our products, and write briefs that result in great content
Familiarity with influencer management platforms (Grin, Aspire, CreatorCore, or similar)
Solid understanding of FTC disclosure requirements and content rights basics
Highly organized, detail-oriented, and self-directed
A disrupter mentality thriving in whitespace

Benefits

Comp & perks

Health/Dental/Vision/Life Insurance
401k Retirement Plan with company match
Paid parental leave
Quarterly stipend for our supplements
Unlimited PTO
Hybrid/remote working model

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcreator partnershipscontent approval workflowsKPI trackingbudget managementrelationship developmentcontract executiondata analysiscampaign coordinationperformance accountability

Soft Skills

strong written communicationorganizational skillsdetail-orientedself-directedrelationship managementcreativitycollaborationadaptabilityproblem-solvingdisruption mentality