Humann

Performance Creative Strategist

Humann

full-time

Posted on:

Location Type: Hybrid

Location: West Lake Hills • Texas • United States

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About the role

  • Lead the development of performance-driven creative across paid media channels—from concept and testing to coordination, analysis, and optimization.
  • Sit at the intersection of growth, creativity, and strategy—collaborating closely with Marketing to translate audience and brand insights into actionable hypotheses, rapid experimentation, and creative that drives performance.
  • Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn't.
  • Aggregate and synthesize paid social data and apply what the metrics are saying to come up with creative concepts that will move the needle and capture the right audience.
  • Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics.
  • Work cross-functionally with a team of directors, editors, and producers (internal and external). Able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production.
  • Stay on top of trends in social media and tech space, helping the team stay at the forefront of growth and trends! Goal: Make informed decisions to capture an audience and convert them into customers.

Requirements

  • Bachelor's degree in advertising, Marketing, or a strongly related field or equivalent experience.
  • 2-3 years in growth creative strategy, preferably within a DTC or e-commerce environment (wellness &/or beauty experience is a plus!)
  • Proven ability to concept, test, and scale high-performing ad creative across paid media channels.
  • A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
  • 3+ years experience in advertising and/or content creation
  • 3+ years of experience as a creative builder and maker of stories
  • Combination of excellent conceptual and copywriting skills
  • Able to combine streamlined copywriting and visual narratives into one medium
  • Paid social or direct response work examples, especially in the CPG space.
  • Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content.
Benefits
  • Health/Dental/Vision/Life Insurance
  • 401k Retirement Plan with company match
  • Paid parental leave
  • Quarterly stipend for our supplements
  • Unlimited PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth creative strategyad creativecopywritingvideo productiondata analysisperformance optimizationconcept developmentcontent creationpaid media channelsdigital content
Soft Skills
collaborationstorytellingconceptual thinkingcommunicationproject managementcreativityadaptabilitystrategic thinkingtrend awarenessproblem-solving
Certifications
Bachelor's degree in advertisingBachelor's degree in Marketing