Senior Associate, Retention Marketing

Humana

Retention marketer optimizing multi-channel campaigns for Humana and CenterWell’s healthcare members. Reducing churn through personalization, analytics, and lifecycle marketing.

Posted 8/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $94,900 - $130,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing multi-channel marketing campaigns, utilizing data analytics to enhance customer engagement and retention. Proficient in managing projects with a focus on compliance and brand consistency while collaborating across diverse teams.

Highest-signal resume keywords

Multi-Channel Campaign ExecutionLifecycle MarketingCRM PlatformsData AnalysisAgile Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationTest-and-Learn StrategiesPerformance MeasurementJourney MappingContent OrchestrationEngagement AnalysisChurn ReductionMedication Adherence StrategiesProject ManagementData-Driven Marketing

Soft Skills

Attention to DetailCollaborationAnalytical MindsetCommunicationTime Management

Tools & Technologies

Marketing Automation ToolsCRM PlatformsReporting ToolsPerformance Tracking Systems

Industry Keywords

Customer EngagementOnboarding MarketingBrand ConsistencyCompliancePHI / HIPAA Regulations

About the role

Key responsibilities & impact

Execute and optimize multi-channel campaigns across email, mail, SMS, app, web, call center, and IVR
Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams
Analyze campaign performance to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence
Support journey mapping and personalization, including NBA logic and content orchestration
Integrate member feedback and behavioral signals into campaign enhancements
Ensure brand consistency and compliance across onboarding kits, pharmacy communications, and educational materials
Assist with agile pod operations, including sprint planning, backlog grooming, and deliverable tracking
Contribute to reporting and performance tracking for strategic decisions and roadmap iterations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience
Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing
Ability to manage multiple projects simultaneously with strong attention to detail
Hands-on experience with CRM platforms and marketing automation tools
Analytical mindset and ability to leverage data to inform marketing strategies and drive performance
Ability to operate on Eastern Standard Time (EST) hours
Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home internet
Dedicated workspace without ongoing interruptions to protect member PHI / HIPAA information

Benefits

Comp & perks

Bonus incentive plan based on company and/or individual performance
Medical, dental, and vision benefits
401(k) retirement savings plan
Paid time off
Company and personal holidays
Paid parental and caregiver leave
Short-term and long-term disability
Life insurance
Personal wellness and smart healthcare decision support
Remote work arrangement
Occasional travel to Humana offices for training or meetings