CRM Marketing Lead – Communications Strategist

Humana

CRM Marketing Lead shaping Humana’s Go365 + Stars member journeys through data-driven personalization and engagement strategy. Driving testing, analytics, and optimization for healthcare outcomes.

Posted 8/13/2026full-timeRemote • Illinois, Kentucky, New York • 🇺🇸 United StatesSenior💰 $126,300 - $173,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven marketing strategies and optimizing customer engagement journeys. Proficient in translating insights and performance data into actionable recommendations while collaborating across cross-functional teams.

Highest-signal resume keywords

Marketing StrategyLifecycle MarketingData-Driven Decision MakingCustomer Engagement OptimizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer EngagementRetention MarketingTesting and ExperimentationPersonalizationPerformance Data AnalysisJourney DesignLearning Agendas DevelopmentMarketing Performance ImprovementAudience SegmentationStrategic Recommendations

Soft Skills

Analytical ThinkingExceptional CommunicationStakeholder ManagementProblem-SolvingFacilitation

Tools & Technologies

Adobe Journey OptimizerCustomer Data PlatformsNext Best Action FrameworksJourney Orchestration Platforms

Industry Keywords

HealthcareInsuranceMedicareMedicaidStarsLoyalty and RewardsPreventive CareChronic Condition ManagementRegulated Industries

About the role

Key responsibilities & impact

Define and evolve engagement strategies for Go365 + Stars journeys
Develop audience, messaging, personalization, channel, and engagement strategies for AXP journey design and execution
Establish strategic journey frameworks identifying desired member behaviors, engagement opportunities, and measurable outcomes
Ensure journey strategies reflect member insights, business priorities, and performance data
Own learning agendas, hypotheses, testing priorities, optimization opportunities, and strategic recommendations for assigned journeys
Partner with Marketing Analytics on measurement frameworks and performance evaluation
Translate data, experimentation results, and member insights into actionable recommendations
Champion testing, learning, and optimization to improve member and business outcomes
Advise the Pod Lead and marketing pod on journey priorities and optimization decisions
Align strategy, measurement, and execution with analytics, business, and cross-functional stakeholders
Collaborate across marketing, analytics, product, business, and channel teams
Communicate strategic recommendations, performance insights, and growth opportunities to stakeholders and leadership

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent relevant experience
5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines
Experience developing data-driven marketing strategies for customer or member journey design and optimization
Demonstrated success translating customer insights, business objectives, and performance data into actionable marketing strategies
Experience improving marketing performance through testing, experimentation, personalization, and continuous optimization
Strong analytical thinking and ability to interpret performance data
Experience influencing cross-functional teams and driving alignment in matrixed or agile environments
Exceptional communication, facilitation, prioritization, stakeholder management, and problem-solving skills
Ability to influence without direct authority and build accountability across diverse teams
Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or regulated industries preferred
Experience with AXP, Adobe Journey Optimizer, or similar journey orchestration platforms preferred
Familiarity with customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization preferred
Experience developing learning agendas and testing strategies preferred
Experience working within agile marketing pods or cross-functional journey teams preferred
Ability to work Eastern Standard Time hours
May require up to 10% travel
Minimum home internet speed of 25 Mbps download and 10 Mbps upload
Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

Benefits

Comp & perks

Bonus incentive plan based upon company and/or individual performance
Medical benefits
Dental benefits
Vision benefits
401(k) retirement savings plan
Paid time off
Company holidays
Personal holidays
Paid parental leave
Paid caregiver leave
Short-term disability
Long-term disability
Life insurance
Personal wellness and smart healthcare decision support
Remote work arrangement
Training and meetings at Humana offices may be supported through occasional travel