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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading agile marketing operations, focusing on lifecycle marketing, customer engagement, and journey orchestration. Proven ability to drive cross-functional collaboration, optimize delivery processes, and leverage marketing technology platforms to enhance member experiences.
Highest-signal resume keywords
Agile Team LeadershipLifecycle MarketingOmni-Channel MarketingAdobe Experience PlatformStakeholder Alignment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCRM MarketingJourney OrchestrationMarketing OperationsPersonalizationMarketing AutomationDelivery Performance ImprovementProcess ImprovementBacklog ManagementSprint Planning
Soft Skills
FacilitationCommunicationOrganizationProblem-SolvingInfluencing Without Authority
Tools & Technologies
Adobe Experience PlatformAdobe Journey Optimizer
Industry Keywords
HealthcareInsuranceMedicareMedicaidChronic Condition ManagementRegulated Industries
About the role
Key responsibilities & impact- Lead day-to-day operations of an assigned marketing pod, including prioritization, sprint planning, backlog management, and delivery execution
- Drive accountability across pod members and stakeholders to ensure clear, aligned, high-quality, predictable commitments
- Facilitate agile ceremonies and maintain momentum toward sprint and business objectives
- Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans
- Oversee delivery and optimization of personalized, omni-channel member journeys across the marketing platform and engagement channels
- Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness
- Coordinate across marketing, analytics, product, technology, channel, and business teams
- Identify, manage, and escalate delivery risks, dependencies, and blockers
- Drive cross-functional decision-making and communicate priorities, progress, risks, and performance
- Deliver live sprint reviews, journey demos, and stakeholder updates
- Foster a high-performing pod culture based on ownership, collaboration, transparency, and shared accountability
- Improve delivery velocity, quality, predictability, and team effectiveness through operating practices and continuous process improvement
- Champion experimentation, innovation, and adoption of new platform capabilities
- Maximize Adobe Experience Platform capabilities and contribute to improved member and business outcomes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience
- 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines
- 2+ years of experience leading agile teams, pods, or cross-functional initiatives
- Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities
- Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation
- Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment
- Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment
- Strong facilitation, communication, organization, and problem-solving skills
- Ability to influence without direct authority and build accountability across diverse teams
- Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries
- Preferred: experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms
- Ability to work Eastern Standard Time hours
- Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information
- Home internet with at least 25 Mbps download and 10 Mbps upload speed
- Ability to travel occasionally to Humana offices for training or meetings, up to 10%
Benefits
Comp & perks- Bonus incentive plan based on company and/or individual performance
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k) retirement savings plan
- Paid time off
- Company holidays
- Personal holidays
- Paid parental leave
- Paid caregiver leave
- Short-term disability
- Long-term disability
- Life insurance
- Whole-person well-being and personal wellness support
- Remote work arrangement
- Eastern Standard Time work schedule
- Up to 10% travel opportunity/requirement