Lead, Audience Data Analyst

Humana

Lead audience data analyst developing Adobe Experience Platform segmentation for Humana, a U.S. healthcare company.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $115,200 - $158,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience segmentation and marketing automation using Adobe Experience Platform (AEP), with a strong focus on data integrity and campaign performance. Proven ability to lead complex data initiatives and collaborate effectively with stakeholders to enhance consumer experiences through data-driven strategies.

Highest-signal resume keywords

Adobe Experience Platform (AEP) ExpertiseAudience Segmentation DevelopmentSQL ProficiencyCampaign Development ExperienceProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationMarketing AutomationData ValidationProfile Data ModelingIdentity ResolutionCampaign MigrationData AcquisitionTroubleshootingDocumentation SkillsData Analysis

Soft Skills

Communication SkillsCollaboration SkillsProblem-Solving Skills

Tools & Technologies

Adobe Experience PlatformUnicaAdobe CampaignSalesforce Marketing Cloud (SFMC)Relational Databases

Certifications & Qualifications

Adobe Experience Platform Certification

Industry Keywords

Data Privacy RegulationsHIPAA ComplianceHealthcare ExperienceMarketing Analytics

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop, manage, and optimize audience segments using Adobe Experience Platform (AEP)
Design and implement scalable audience development and marketing automation processes and best practices
Lead platform configuration and integration efforts across systems and data sources
Advise marketing partners on database marketing capabilities, segmentation logic, and historical insights
Collaborate with IT and business stakeholders on campaign data acquisition, extraction, and testing
Evaluate and enhance campaign operational processes for efficiency, usability, and end-to-end performance
Oversee migration of campaigns from legacy platforms such as Unica and Adobe Campaign to Adobe Experience Platform
Ensure campaign continuity and data integrity during platform transitions

Requirements

What you’ll need

Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field, or 8+ years of experience in audience segmentation
5+ years of experience in campaign development, audience segmentation, or marketing analytics
Ability to design, build, optimize, and maintain advanced audience segments in Adobe Experience Platform (AEP)
Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
Ability to validate audience accuracy, troubleshoot segmentation issues, and ensure high-quality audience outputs
Proven ability to lead complex data initiatives and manage multiple priorities independently
Deep experience developing audience strategies and automation workflows using campaign platforms
Strong SQL skills and familiarity with relational databases
Strong documentation skills, including requirements, tutorials, and instructions
Passion for improving consumer experiences through data-driven marketing
Excellent communication and collaboration skills
Preferred: experience with CRM systems and marketing automation platforms such as SFMC, Unica, and Adobe Classic
Preferred: strong project management skills
Preferred: Adobe Experience Platform certification or equivalent
Preferred: prior healthcare or regulated-industry experience
Preferred: understanding of data privacy regulations and compliance standards such as HIPAA
Minimum home internet speed of 25 Mbps download and 10 Mbps upload
Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

Benefits

Comp & perks

Bonus incentive plan based on company and/or individual performance
Medical benefits
Dental benefits
Vision benefits
401(k) retirement savings plan
Paid time off
Company holidays
Personal holidays
Paid parental leave
Paid caregiver leave
Short-term disability
Long-term disability
Life insurance
Personal wellness and smart healthcare decision support
Occasional travel to Humana offices for training or meetings