Senior Associate, Marketing Data Manager

Humana

Marketing data steward improving campaign data quality, metadata, and tracking for Humana, a U.S. healthcare company.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $104,000 - $143,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data management and stewardship, with a strong focus on data quality principles and analytics. Proficient in SQL and familiar with cloud data platforms, capable of translating marketing needs into actionable data solutions.

Highest-signal resume keywords

Data StewardshipSQL ProficiencyData Quality PrinciplesRelational DatabasesCampaign Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ManagementData AnalyticsMetadata DocumentationAudience Logic DefinitionData Quality ControlsData AssessmentA/B TestingData GovernanceData Lineage ManagementCampaign Attribution Models

Soft Skills

Problem-Solving SkillsAttention to DetailExcellent Communication SkillsProactive MindsetCollaboration

Tools & Technologies

OracleDatabricksPower BITableauAzureAWSGCPCMS Star RatingsCampaign Management SystemsAudience Segmentation Tools

Industry Keywords

HealthcareFinancial ServicesHIPAAData Privacy StandardsMember Engagement ProgramsHEDISCAHPSMarketing Measurement FrameworksCustomer Journey MappingLarge Datasets

Tech Stack

Tools & technologies

AWSAzureCloudGoogle Cloud PlatformOracleSQLTableau

About the role

Key responsibilities & impact

Participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise
Define and manage metadata for new marketing campaigns
Serve as Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality
Establish and maintain preventive and detective data quality controls
Validate seamless data flow from campaign setup through analytics and reporting systems
Guide teams in leveraging data for targeting, personalization, and performance insights
Conduct data assessments to identify gaps and collaborate with data design and product owners on solutions
Define audience logic and translate requirements into specifications for audience selection teams
Support campaign and journey testing by validating data capture, audience logic, and downstream analytics readiness

Requirements

What you’ll need

Bachelor’s degree in information systems, Data Science, Business Administration, or a related field, or 7+ years of relevant experience in lieu of a degree
3–5 years of experience in data management, data stewardship, or analytics
Strong understanding of data quality principles, including preventive and detective controls
2+ years of experience in SQL
Proficiency working in relational databases or cloud data platforms such as Oracle or Databricks
Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases
Ability to collaborate with marketing pods, data engineering, and analytics teams
Strong problem-solving skills, proactive mindset, and attention to detail
Excellent communication skills and ability to translate technical concepts for non-technical stakeholders
Hands-on experience with marketing and/or customer interaction data preferred
Working knowledge of CMS Star Ratings, HEDIS, and CAHPS measures preferred
Experience with wellness, rewards, or incentive-based member engagement programs, such as Go365, preferred
Experience translating marketing and business needs into data requirements, user stories, acceptance criteria, and scalable data solutions preferred
Experience with campaign tracking, audience logic, and journey testing preferred
Experience in data stewardship or data governance within marketing or customer analytics preferred
Familiarity with Azure, AWS, GCP, modern data stack tools, campaign management systems, customer journey platforms, and audience segmentation tools preferred
Experience with large datasets, particularly in healthcare or financial services, preferred
Exposure to metadata management tools and practices preferred
Understanding of marketing measurement frameworks and campaign attribution models preferred
Experience with Power BI or Tableau preferred
Experience in healthcare or regulated industries preferred
Familiarity with CRM platforms and member journey mapping preferred
Knowledge of HIPAA and data privacy standards preferred
Experience with A/B testing and optimization strategies preferred
Minimum home internet speed of 25 Mbps download and 10 Mbps upload
Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

Benefits

Comp & perks

Bonus incentive plan based on company and/or individual performance
Medical, dental and vision benefits
401(k) retirement savings plan
Paid time off
Company and personal holidays
Paid parental and caregiver leave
Short-term and long-term disability
Life insurance
Personal wellness and smart healthcare decision support
Occasional travel to Humana offices for training or meetings