Senior Associate, Retention Marketing

Humana

Marketing professional developing and executing retention strategies to keep seniors engaged at Humana. Collaborating with various teams to analyze campaign performance and improve engagement.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $94,900 - $130,500 per yearWebsite

About the role

Key responsibilities & impact

Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
Proven ability to manage multiple projects simultaneously with strong attention to detail.
Hands-on experience with CRM platforms and marketing automation tools.
Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Benefits

Comp & perks

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign OptimizationTest-and-Learn StrategiesPerformance MeasurementJourney MappingContent Orchestration

Soft Skills

Attention to DetailProject ManagementCollaboration