Senior Associate, Marketing Data Product Owner

Humana

Senior Marketing Data Product Owner optimizing marketing data products to support personalized campaigns at Humana. Manage product lifecycle and collaborate with cross-functional teams.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $94,900 - $130,500 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Manage the lifecycle of data products that support marketing initiatives , customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction.
Define and Prioritize Product Requirements Collaborate with stakeholders to gather requirements and define product features.
Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements.
Ensure requirements support segmentation, targeting, measurement, and growth across all channels.
Own the Product Roadmap and Backlog Develop and maintain a strategic roadmap related to operational and regulatory requirements, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction.
Manage and prioritize the product backlog to align with evolving business goals and operational excellence.
Write and modify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams.
Lead Agile Delivery and Execution Serve as the primary liaison for Agile delivery teams, facilitating sprint planning, PI planning, and backlog refinement.
Drive velocity tracking and ensure timely updates on progress, blockers, and delivery milestones.
Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria.
Collaborate Across Functions Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions.
Monitor Product Performance Track usage, adoption, and performance metrics to identify areas for improvement and optimization. Act as the first line of defense for operational issues related to Marketing Data Products.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, or a related field. Or, 8 years of related experience without a degree.
3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.
Proven experience working in Agile frameworks (e.g., Scrum, SAFe), including writing user stories, sprint planning, backlog refinement, and PI planning.
Demonstrated ability to translate business strategies into technical requirements, product features, user stories, and test cases.
Experience managing product roadmaps, backlogs, and velocity tracking.
Familiarity with data platforms, analytics tools, and marketing automation systems.
Strong problem-solving skills and ability to act as a first responder for operational issues.
Working knowledge of SQL, with the ability to write and modify queries to support data validation, product performance analysis, and collaboration with analytics teams.

Benefits

Comp & perks

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance
many other opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLAgile frameworksproduct managementproduct ownershipdata validationproduct performance analysisbacklog refinementuser storiessprint planningvelocity tracking

Soft Skills

problem-solvingcollaborationcommunicationstakeholder managementstrategic thinkingprioritizationanalytical thinkingleadershipadaptabilitycustomer focus