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Humana

CRM Lead

Humana

CRM Marketing Lead defining strategic vision for customer lifecycle marketing initiatives at CenterWell. Driving engagement strategies and optimizing performance across various channels.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $126,300 - $173,700 per yearWebsite

About the role

Key responsibilities & impact
  • Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys
  • Architect integrated, multi-channel engagement strategies across email, direct mail, SMS, app, web, and assisted channels
  • Establish and lead a strategic learning agenda by developing hypotheses, designing experiments, and translating performance insights into optimization opportunities
  • Drive strategic planning within agile pod structures
  • Partner with product, analytics, and channel leaders to define and embed advanced personalization strategies

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Communications, or a related field or 4+ years of relevant experience
  • 5+ years of experience in lifecycle, retention, or customer engagement marketing
  • 2+ years of experience leading agile teams or cross-functional pods
  • Strong understanding of omni-channel marketing and journey orchestration
  • Experience with marketing automation platforms and CRM tools
  • Excellent facilitation, prioritization, and problem-solving skills

Benefits

Comp & perks
  • Medical, dental and vision benefits
  • 401(k) retirement savings plan
  • Paid time off, company and personal holidays
  • Volunteer time off
  • Paid parental and caregiver leave
  • Short-term and long-term disability
  • Life insurance
  • Other opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
go-to-market strategycustomer engagement marketinglifecycle marketingretention marketingomni-channel marketingjourney orchestrationmarketing automationdata analysisexperiment designperformance optimization
Soft Skills
strategic planningfacilitationprioritizationproblem-solvingleadershipcollaborationcommunicationadaptabilitycritical thinkingcreativity