Lead Data Analyst

Humana

Lead Data Analyst driving audience segmentation strategies and data insights for Humana's marketing campaigns. Collaborating with IT and stakeholders to enhance marketing efficiency through data-driven insights.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $115,200 - $158,400 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP)
Design and implement scalable processes and best practices for audience development and marketing automation
Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources
Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights
Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms
Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance
Oversee the transition of campaigns from legacy platforms to Adobe Experience Platform, ensuring continuity and data integrity

Requirements

What you’ll need

Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field
8+ years of experience in audience segmentation
5+ years of experience in campaign development, audience segmentation, or marketing analytics
Proven ability to lead complex data initiatives and manage multiple priorities independently
Deep experience in developing audience strategies and automation workflows using campaign platforms
Strong SQL skills and familiarity with relational databases
Strong documentation skills
Passion for improving consumer experiences through data-driven marketing
Excellent communication and collaboration skills, with a 'one team' mindset.

Benefits

Comp & perks

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

audience segmentationmarketing automationcampaign developmentSQLrelational databasesdata initiativesaudience strategiesautomation workflowsdata acquisitiondata integrity

Soft Skills

leadershipdocumentationcommunicationcollaborationstrategic consultingproblem-solvingprioritizationdata-driven mindsetefficiency improvementuser experience enhancement