VP, Over The Counter, OTC Store

Humana

Vice President responsible for Humana’s OTC Store strategy and digital engagement. Leading initiatives that integrate benefits into the Medicare Advantage and consumer experience.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

financial modelingbudgetingperformance measurementdata analysismerchandising strategylifecycle strategyKPI establishmentdigital strategyconsumer engagementbenefit design

Soft Skills

leadershipinfluencinganalytical capabilitystrategic acumenexecutive presencecollaborationinnovationcommunicationproblem-solvingorganizational skills

Tools & Technologies

digital platformsvendor partnershipsomni-channel accessautomation toolsdata-driven systemsCMS complianceregulatory compliancerisk management systemsconsumer platformsdigital commerce

Industry Keywords

Medicare AdvantageOTC benefitshealthcare administrationconsumer experienceregulated consumer programscategory strategybenefits-driven business modelshealthcare complianceauditcondition management

About the role

Key responsibilities & impact

Define and execute the enterprise strategy for Humana’s OTC line of business, positioning it as a component of Medicare Advantage and consumer digital experience
Establish the operating model for OTC benefits, including digital platforms, vendor partnerships, fulfillment models, and integration with internal systems and channels
Drive innovation across OTC benefit delivery, including personalization, omni‑channel access, automation, and data‑driven experiences
Partner with Medicare, Pharmacy, Clinical, Technology, Marketing, and Consumer Experience leaders to integrate OTC engagement into the end‑to‑end member journey
Own business performance, including growth strategy, financial modeling, budgeting, and performance measurement
Use data and insights to shape assortment and experience strategies that influence member behaviors, increase appropriate benefit utilization, and support outcomes such as adherence, prevention, and condition management
Lead merchandising and lifecycle strategies across digital and physical fulfillment channels, including personalization, product placement, promotions, and recommendations tied to member needs and business goals
Establish KPIs focused on benefit utilization, member experience, quality, equity, and operational efficiency
Ensure compliance with CMS and regulatory requirements governing OTC benefits, working closely with Legal, Compliance, Audit, and Risk teams
Build and scale the organization, capability, and governance required to support a sustainable OTC digital business
Serve as an executive thought leader and influencer on consumer benefits, digital engagement, and Medicare innovation

Requirements

What you’ll need

Bachelor’s degree in Business, Healthcare Administration, Digital Strategy, or a related field; Master’s degree preferred
12+ years of progressive leadership experience in healthcare, consumer platforms, digital products, or benefits‑driven business models
Experience leading assortment, merchandising, or category strategy in a consumer, retail, healthcare, or digital commerce environment
Strong understanding of Medicare Advantage, benefit design, or regulated consumer programs
Proven ability to lead complex initiatives across technology, operations, compliance, and consumer experience
Strong analytical capability in using customer, product, and utilization data to influence consumer behavior and business outcomes
Financial and strategic acumen, including experience developing business cases and managing growth investments
Executive presence with the ability to influence senior leaders and enterprise stakeholders.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities