Associate Vice President – Brand, Sponsorship and Experiential Marketing

Humana

AVP of Brand, Sponsorship and Experiential Strategy at Humana defining and advancing brand strategies. Responsible for advertising, sponsorships, and experiential marketing to enhance brand presence.

Posted 4/24/2026full-timeArlington • Colorado, Florida, Kentucky, Virginia, Washington • 🇺🇸 United StatesJuniorMid-Level💰 $223,700 - $307,800 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategic development of Humana’s insurance brands across lines of business (e.g., Medicare Advantage, Medicaid, Reliance, CarePlus, etc.) informed by customer research, testing, and data-driven insights
Translate insights into breakthrough campaigns, messaging platforms, and brand narratives that drive awareness, affinity, and business results in a regulated environment
Partner with internal teams (e.g., Consumer Insights, Creative & Content) and external creative/ad agencies to define and evolve brand visual style, creative standards, and storytelling approaches across channels
Collaborate closely with media teams and agencies to build robust, integrated advertising plans that effectively bring brand strategy to life
Work with internal partners (e.g., Customer Lifecycle Marketing team) to shape go-to-market strategies that align brand vision with business priorities and market needs
Establish and steward clear brand positioning, guidelines, and artifacts to ensure consistency and quality across all touchpoints
Determine KPIs to track and measure success
Develop Humana’s overall approach to sponsorships, partnerships and strategic alliances, ensuring enterprise adoption and adherence to the strategy
Leverage key sponsorships as strategic expressions of Humana’s brands — designed to reinforce brand positioning, deepen engagement, and create meaningful, differentiated experiences
Oversee the strategic design and execution of experiential marketing initiatives that translate brand strategy into compelling, human-centered experiences
Partner cross-functionally to ensure sponsorship and experiential activations are fully integrated with broader marketing, media, and go-to-market efforts, ensuring a 360-degree approach
Serve as a trusted advisor to executive leadership on brand performance, market differentiation, and opportunities to strengthen Humana’s presence through brand expression and experiences
Evaluate and manage relationships with external agencies, partners, and vendors to ensure high‑quality execution and strong brand impact
Lead, mentor, and inspire high‑performing teams, fostering a culture of strategic thinking, collaboration, creativity, and continuous improvement.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Strategy, or a related field
15+ years of progressive experience in brand strategy, advertising, and integrated marketing, ideally within insurance, healthcare, or other regulated industries
3+ years in a senior role leading brand strategy for a large enterprise, including responsibility for translating customer insights into differentiated positioning, campaigns, and integrated marketing plans
Proven ability to own and lead the full brand strategy lifecycle—overseeing research and testing, defining strategic frameworks, designing breakthrough campaigns and messaging platforms, and guiding activation across channels and teams
Proven experience designing and managing large-scale sponsorships and experiential marketing programs
Ability to work cross-functionally, engaging with multiple stakeholders and senior leaders
Experience establishing governance, processes, and measurement frameworks across complex organizations
5+ years of experience leading and developing teams, with demonstrated success building high-performing, collaborative marketing organizations
Strong executive presence with the ability to influence and collaborate at all levels.

Benefits

Comp & perks

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyadvertisingintegrated marketingcustomer insightscampaign developmentsponsorship managementexperiential marketingKPI measurementstrategic frameworksgo-to-market strategies

Soft Skills

leadershipcollaborationstrategic thinkingcreativityinfluencementoringcommunicationteam developmentcross-functional engagementexecutive presence

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business Strategy