Humana

Executive Creative Director

Humana

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $168,000 - $231,000 per year

Job Level

Lead

About the role

  • Lead creative direction to embed brand principles into storytelling, messaging, and visual execution
  • Deliver on Humana's brand strategy, voice, and visual identity across all creative and content channels based on key insights and performance data
  • Manage a team of creative directors by providing thoughtful, strategic feedback on visuals and messaging to elevate the quality of marketing assets
  • Advocate for brand adherence and stewardship , ensuring consistency, clarity, and compliance across campaigns, assets, and experiences
  • Partner with enterprise marketing teams to align brand strategy with organizational goals and member needs
  • Develop brand guidelines and toolkits , enabling teams to activate the brand effectively and confidently
  • Lead design thinking sessions to uncover the most impactful and strategic direction to approach creative requests, embracing a test and learn environment
  • Establish a content studio that governs messaging and tone of voice through every member touchpoint, across marketing and regulatory / operational communications
  • Lead the agency's test and learn strategy, identifying diverse content for multi-variant testing
  • Oversee brand training and enablement , helping internal teams and external partners understand and apply brand standards
  • Monitor brand health and perception , using insights to inform strategy and continuously improve brand relevance
  • Serve as a senior brand ambassador , influencing leadership and representing Humana's brand in strategic forums

Requirements

  • Bachelor's degree in Marketing, Communications, Design, or related field
  • 10+ years of experience in brand strategy, creative leadership, or content marketing
  • Proven success in building and scaling brand identity across large organizations
  • Strong understanding of brand governance, storytelling, and visual systems
  • Demonstrated expertise in managing teams, cultivating leadership capabilities, and facilitating effective communication and stakeholder engagement.
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategycreative leadershipcontent marketingstorytellingvisual systemsbrand governancedesign thinkingmulti-variant testingbrand guidelinesmarketing assets
Soft Skills
strategic feedbackteam managementleadership capabilitieseffective communicationstakeholder engagementadvocacybrand stewardshipcollaborationinsight-driven decision makinginfluence
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Design