Humana

Associate, Enterprise Initiatives – Brand Governance

Humana

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $86,300 - $118,700 per year

About the role

  • Support enterprise-wide marketing initiatives, contributing to the planning and execution of programs that span multiple brands, business units, and strategic priorities
  • Contribute to annual planning and intake processes, helping create and refine annual plans, business intake briefs, and marketing briefs
  • Partner cross-functionally to enable cohesive storytelling, working with Brand Strategy, Product Marketing, Corporate Communications, and other teams to ensure consistency across enterprise initiatives
  • Collaborate with Customer Lifecycle Marketing (Got to Market) teams, supporting campaign development and activation within an agile pod model while ensuring alignment with brand strategy, guidelines, and tone of voice
  • Ensure campaign alignment to brand and experience standards, supporting adherence to approved marketing strategy, brand positioning, and customer experience principles
  • Manage campaign coordination and execution support, tracking deliverables, timelines, feedback, and revisions to enable smooth and on-time execution
  • Maintain and evolve brand governance tools, supporting the development, organization, and ongoing management of brand guidelines, templates, messaging frameworks, training resources, and playbooks
  • Support brand audits and compliance efforts, gathering examples, tracking findings, and summarizing insights and recommendations to improve consistency and adherence
  • Champion consumer-centric thinking, ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals

Requirements

  • Bachelor’s degree
  • 3+ years of experience in brand governance, brand strategy, marketing strategy and execution, brief development and content reviews
  • Excellent communication and collaboration skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Bachelor’s degree in Marketing, Communications, or related field (preferred)
  • Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations (preferred)
  • Proven ability to operate brand management platforms or digital asset management systems (preferred)
  • Experience supporting brand audits and reporting on adherence metrics (preferred)
  • Strong understanding of brand standards, tone of voice, and visual identity systems (preferred)
Benefits
  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand governancebrand strategymarketing strategybrief developmentcontent reviewscampaign developmentcampaign executionbrand auditsadherence metricsconsumer insights
Soft skills
communication skillscollaboration skillsproject managementtime managementconsumer-centric thinking