Humana

Associate Director, Product Marketing – Medicaid

Humana

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Illinois, Montana, South Dakota • 🇺🇸 United States

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Salary

💰 $138,900 - $191,000 per year

Job Level

Senior

About the role

  • Develop and own product marketing strategies and go-to-market plans for Medicaid products across states, including positioning, value propositions, and messaging frameworks.
  • Lead end-to-end campaign delivery (email, direct mail, SMS, app, web, call center/IVR) from creative concept through execution, measurement, and optimization.
  • Translate business goals into data-driven content and personalization strategies; partner with data science to define Next Best Action (NBA), journey logic, timing, and channel orchestration at scale.
  • Stand up and/or lead agile pods/squads; mentor a high-performing team of marketers and coordinate cross-functional resources across product, analytics, channel owners, compliance, and operations.
  • Establish performance KPIs and dashboards; run structured experiments (A/B and multivariate) to improve conversion, engagement, and retention; synthesize insights to inform the roadmap.
  • Champion the voice of the customer, integrating qualitative feedback and behavioral signals to continuously improve member experiences and outcomes.
  • Partner closely with Government Business, Compliance, Legal, and State Plan teams to ensure all materials and tactics meet Medicaid and state requirements, including pre-approval processes as applicable.
  • Collaborate with Market leadership on state RFP responses, product launches, benefit changes, and network updates to ensure timely, accurate member communications.
  • Create enablement assets for internal stakeholders (e.g., sales, provider relations, customer service) to ensure consistent product narratives and support member education.
  • Monitor competitive landscape and market trends across managed care programs; benchmark against industry best practices to inform strategy and differentiation.

Requirements

  • Bachelor’s degree or equivalent years of relevant work experience.
  • 6+ years of B2C product marketing or lifecycle marketing experience, including multi-channel campaign management and measurement.
  • 2+ years of direct people leadership with a track record of building and mentoring high-performing teams.
  • 2+ years of proven abilities to translate insights from analytics and research into actionable strategies and experiments; strong stakeholder management and executive communication skills.
  • Hands-on experience with modern marketing automation/journey platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer) and analytics tools.
  • Prior knowledge of an agile operating model and demonstrated success leading matrixed, cross-functional teams to deliver business outcomes.
  • Experience in Medicaid managed care or government programs (MCOs), with working knowledge of state-specific marketing rules and review/approval processes.
Benefits
  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategymulti-channel campaign managementdata-driven content strategyA/B testingmultivariate testingperformance KPIsanalyticsstakeholder managementexecutive communication
Soft skills
leadershipmentoringcross-functional collaborationteam coordinationcustomer advocacystrategic thinkingcommunicationproblem-solvingadaptabilityinsight synthesis