Senior Copywriter
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • Kentucky • 🇺🇸 United States
Visit company websiteSalary
💰 $78,400 - $107,800 per year
Job Level
Senior
About the role
- Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
- Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video
- Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
- Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes
- Work in an agile flex model and capable of executing work at any stage of the creative development process
- Present creative work, articulating strategic rationale behind creative choices
- Integrate stakeholder feedback to advance creative solutions
- Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
- Stay informed on industry trends and best practices for advertising, digital marketing and copywriting
Requirements
- Bachelor's degree in English, Communications, Advertising, or a related field
- 5+ years of professional copywriting development experience in an agency environment
- Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
- 3+ years of experience developing content for digital channels including email, web, and social media
- Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
- Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media
- Advanced communication skills and ability to deliver a persuasive creative presentation
- Proficiency with creative collaboration tools including Lucid and Figma
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingcontent developmentcreative conceptsdigital marketingcampaign messagingstrategic brieflow-fidelity prototypingbrand aware writingheadline developmentagile methodology
Soft skills
collaborationconstructive critiqueproject managementcommunicationpersuasive presentationstakeholder feedbackcreative culturetime managementadaptabilityproblem-solving
Certifications
Bachelor's degree in EnglishBachelor's degree in CommunicationsBachelor's degree in Advertising