Humana

Lead, Regional Marketing

Humana

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $126,300 - $173,700 per year

Job Level

Senior

About the role

  • Own regional marketing strategies across Southeast, West, and Central regions, driving growth, engagement, and brand consistency
  • Serve as a strategic advisor to regional leadership, translating business priorities into actionable marketing plans
  • Align regional marketing efforts with enterprise goals, brand standards, and member needs
  • Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management, and performance optimization
  • Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets
  • Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies
  • Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes
  • Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact
  • Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis
  • Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field OR equivalent related experience
  • 8+ years of experience building and executing highly impactful marketing strategies
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing plans
  • Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders and executive leadership
  • Expert knowledge and use of marketing frameworks
  • Experience working in a matrixed organization with cross-functional teams including clinical, operations, and sales
  • Ability to identify actionable insights and translate them into winning marketing strategies
  • Highly collaborative mindset and excellent relationship-building skills, including the ability to engage diverse stakeholders and subject-matter experts, and win their co-ownership in outcomes
  • Strong bias for results, a self-starter with strong organizational skills, who is thorough and demonstrates initiative, ownership and follow-through
  • Demonstrated success in developing and executing integrated marketing strategies across digital, traditional, and experiential channels
Benefits
  • medical, dental and vision benefits
  • 401(k) retirement savings plan
  • time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
  • short-term and long-term disability
  • life insurance
  • many other opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiesdata analysispredictive modelingbudget managementperformance optimizationmarketing frameworksintegrated marketing strategiesdigital marketingtraditional marketingexperiential marketing
Soft skills
analytical skillscommunication skillspresentation skillsrelationship-building skillscollaborative mindsetcustomer empathyinfluencing skillsorganizational skillsinitiativeownership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communications