Salary
💰 $115,200 - $158,400 per year
About the role
- Define pod-level strategy for engagement or onboarding campaigns, aligned with enterprise goals and member needs.
- Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
- Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
- Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
- Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
- Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
- Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
- 5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
- 2+ years of experience leading agile teams or cross-functional pods.
- Strong understanding of omni-channel marketing and journey orchestration.
- 1+ year of experience with marketing automation platforms and CRM tools.
- Excellent facilitation, prioritization, and problem-solving skills.
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingcampaign performance optimizationjourney orchestrationmarketing automationCRM toolsdata analysishypothesis developmentexperiment runningreportingperformance tracking
Soft skills
facilitationprioritizationproblem-solvingcollaborationagile leadershipcommunicationstrategic thinkingdecision-makinginsight generationcross-functional teamwork
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications