Senior Director, Composable Architecture
dentsu Austria
JavaScriptNext.js
Senior Associate, Brand Architecture & Strategy
Humana
full-time
Posted on:
Location Type: Hybrid
Location: Louisville • Illinois, Kentucky, Massachusetts, Montana, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $94,900 - $130,500 per year
Job Level
Senior
About the role
- Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
- Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
- Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
- Assist in the development of brand strategy frameworks, guidelines, and governance tools
- Monitor brand usage and support adherence to architecture standards across the enterprise
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
- Strong analytical, communication, and organizational skills
- Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
- Experience managing complex brand systems for portfolio brands in a client or agency setting
- Proven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategybrand architectureportfolio managementbrand frameworksnaming conventionsbrand hierarchy modelsbrand auditsbrand usage monitoringgovernance tools
Soft skills
analytical skillscommunication skillsorganizational skillscross-functional collaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business
