Senior Associate, Marketing Data Scientist, Channel/Journey Analytics

Humana

full-time

Posted on: 10/21/2025

Location Type: Hybrid

Location: Louisville • Illinois, Kentucky, Massachusetts, Texas, Washington • 🇺🇸 United States

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Salary

💰 $117,600 - $161,700 per year

Job Level

Senior

About the role

lead the development of cross-channel reporting and deliver actionable insights that uncover opportunities, address friction points, and highlight synergies across member journeys
Design and implement cross-channel reporting solutions to understand how members and prospects engage across digital, telephonic, and offline touchpoints
Leverage tools like Adobe Customer Journey Analytics (CJA) to surface deep, meaningful insights that inform strategy and drive optimization across journeys
Analyze engagement trends across lines of business to identify opportunities, bottlenecks, and areas of synergy that enhance member experience and campaign performance
Partner with marketing, analytics, and business stakeholders to translate insights into actionable recommendations that improve targeting, personalization, and channel effectiveness
Develop intuitive dashboards and visualizations that clearly communicate journey performance and member impact
Support ongoing journey mapping and measurement efforts to ensure alignment with business goals and member needs
Collaborate with Business Intelligence teams to develop executive-level reporting solutions that provide a clear, consolidated view of member and prospect communications, engagement, and success metrics

Requirements

Bachelor’s degree in Marketing, Data Analytics, or a related field.
4+ years of experience in marketing analytics, customer journey analysis, or related roles.
Hands-on experience with Adobe Customer Journey Analytics or similar journey analytics platforms.
Strong understanding of key performance indicators (KPIs) across a range of marketing channels, including digital (display, paid search, social), email, SMS, direct mail, linear TV, and telephonic outreach.
Proven track record of identifying the underlying drivers of performance trends across marketing channels and translating findings into actionable insights.
Experience developing executive-level reporting solutions and dashboards.

Benefits

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance
many other opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

marketing analyticscustomer journey analysiscross-channel reportingdata visualizationdashboard developmentperformance trend analysiskey performance indicators (KPIs)actionable insightsjourney mappingoptimization strategies