Brand Activation Manager
Human8
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $76,000 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Co-develop US marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
- Define campaign goals and identify relevant opportunities, channels and tactics for regional brand activation (e.g., networking, media relations).
- Manage and track budgets effectively.
- Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
- Conduct regular check-ins with the US Managing Director.
- Identify the need for owned (digital or in-person) events and align with the US Managing Director.
- Collaborate with Marketing team members to launch events successfully.
- Coordinate invitation management with Marketing Consultants.
- Schedule and host technical and content dry runs to prepare presenters.
- Analyze performance of invitation and follow-up efforts.
- Spot opportunities for sponsorships, stage presentations and networking.
- Mobilize Marketing Consultants for submissions and support with writing and copy editing.
- Organize dry runs and design support post-acceptance, involving relevant subject experts.
- Provide guidelines to presenters and attendees before events.
- Gather feedback post-event to capture learnings and identify case study opportunities.
- Keep leaders informed of marketing plans and progress.
- Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
- Draft and distribute press releases to local media agencies and track coverage.
- Plan and create social posts highlighting US marketing activities.
- Qualify and assign leads in HubSpot.
- Activate Marketing Consultants to follow up on qualified leads promptly.
- Generate leads through local initiatives (conferences, events, editorials, etc).
- Ensure timely follow-up on incoming requests within 24h.
Requirements
- Bachelor’s degree or higher.
- Minimum 3 years of marketing experience with a diverse skill set.
- Strong relationship-building and problem-solving skills.
- Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
- Experience with digital marketing tools (e.g., HubSpot, WordPress) is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planningcampaign managementbudget managementevent coordinationperformance analysislead generationcopy editingproject managementrelationship buildingproblem solving
Soft skills
communicationcollaborationorganizational skillsleadershipstakeholder managementfeedback gatheringgoal settingtimelinessadaptabilitycreativity
Certifications
Bachelor's degreemarketing certifications