Design and operate always-on programs focused on target and Ideal Customer Profile "ICP" accounts across new logo, pipeline acceleration, and customer expansion.
Build coordinated, multi-touch campaigns that increase buying group coverage, engagement, and penetration within priority accounts.
Develop repeatable, scalable frameworks that drive consistent pipeline from high-value target accounts.
Own lifecycle strategy, including nurture, re-engagement, and pipeline acceleration programs.
Build and optimize email and webinar programs as core engagement and conversion channels.
Ensure programs are integrated with SDR & Sales follow-up and designed to drive meetings.
Build and scale gifting programs to accelerate pipeline and influence deal progression.
Partner with Sales to deploy gifting at key opportunity stages and high-value accounts.
Optimize programs to improve engagement, pipeline velocity, and win rates.
Own real-time demand conversion via Qualified, driving high-intent engagement to meetings.
Align chat experiences with account context, engagement activity, and SDR & Sales coverage.
Ensure immediate routing, automation and fast SDR & Sales follow-up to maximize conversion.
Leverage AI and automation to orchestrate programs and personalize engagement at scale.
Build workflows aligned to intent signals, lifecycle stages, and SDR actions.
Improve speed to launch, iteration cycles, and operational efficiency.
Manage and develop team members, fostering a culture of speed, ownership, and accountability.
Standardize playbooks, workflows, and integration models for scale.
Drive operational rigor across planning, execution, and reporting.

Requirements

8+ years in demand generation, ABM, or growth marketing within B2B SaaS.
Proven track record of building programs that generate pipeline and drive measurable impact.
Deep experience with ABM, lifecycle marketing, email, webinars, and Qualified (or similar platforms).
Strong understanding of inbound and outbound workflows, sales cycles, and pipeline mechanics.
Experience in cybersecurity and enterprise B2B buying cycles, including multi-stakeholder buying centers and persona-based engagement.
Analytical mindset with expertise in funnel metrics, conversion, and attribution.
Demonstrated ability to operate with speed, efficiency, and cross-functional influence.

Benefits

well-being and learning stipends
flexible work options
dedicated time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationaccount-based marketing (ABM)lifecycle marketingemail marketingwebinarspipeline accelerationconversion metricsfunnel metricsautomationprogram optimization

Soft Skills

analytical mindsetcross-functional influencespeedefficiencyownershipaccountabilityteam managementoperational rigorstrategic thinkingcommunication