VP, Product Marketing
HUMAN&HUMAN
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $230,000 - $280,000 per year
Job Level
Lead
Tech Stack
CloudCyber Security
About the role
- Own and evolve HUMAN’s product marketing strategy across the full portfolio, from core bot mitigation to emerging agentic AI capabilities.
- Define segmentation, positioning, and messaging across multiple buyer personas, while maintaining a cohesive HUMAN story in the market.
- Ensure narrative clarity and prioritization across products, use cases, and go-to-market motions.
- Stay close to customers, buyers, and competitors, turning insight into clear recommendations and action.
- Partner with Product to influence roadmap decisions based on market opportunity, customer feedback, and emerging interaction patterns.
- Lead product and feature launches across application security and advertising/media products, owning planning, readiness, and external storytelling.
- Own pricing, packaging, and sales enablement strategy across enterprise, advertising, and partner channels.
- Partner with Sales leadership on GTM plays, deal strategy, and pipeline acceleration.
- Build scalable sales enablement systems that keep messaging consistent as products and teams evolve.
- Lead, coach, and develop a high-performing product marketing team.
- Balance strategic leadership with hands-on execution when it matters.
- Drive clarity through strong planning, prioritization, and communication.
- Foster a collaborative, feedback-driven culture aligned with HUMAN’s values.
- Serve as a visible product voice with analysts, press, customers, and at key events.
- Develop high-impact content across sales materials, web, demos, and customer-facing assets.
- Partner with Analyst Relations to shape category narrative and market perception.
- Enable internal teams to confidently and consistently tell the HUMAN story.
- Ensure product narratives reinforce a clear platform-level vision across advertising, applications, and fraud.
- Align executives and cross-functional leaders around shared narratives and GTM priorities.
- Define success metrics and regularly assess what’s working.
- Use data to refine messaging, prioritize segments, and guide investment.
- Own product marketing’s impact on awareness, adoption, and revenue.
Requirements
- 12+ years of product marketing experience, including 3–5 years in senior leadership roles at high-growth B2B tech companies
- Background in cybersecurity, ad tech, SaaS, cloud infrastructure, or AI/ML
- Experience leading product marketing for complex, technical platforms with multiple products, personas, and GTM motions
- Proven track record owning positioning, launches, pricing, packaging, and sales enablement that drive measurable results
- Strong storyteller who can translate complex concepts into clear, credible narratives
- Strategic, collaborative leader comfortable operating at the portfolio level while diving into the work when needed
- Data-informed, customer-driven, and accountable for outcomes.
Benefits
- Comprehensive total rewards package for personal and professional development
- Well-being and learning stipends
- Flexible work options
- Dedicated time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingpositioninglaunchespricingpackagingsales enablementdata analysisstorytellingcustomer segmentationgo-to-market strategy
Soft skills
strategic leadershipcollaborationcommunicationcoachingplanningprioritizationfeedback-driven culturecustomer-drivenaccountabilitynarrative clarity