Develop strategies and exceptional Influencer & PR plans that can be executed regionally, with local nuances, to grow brand awareness of Huda Beauty
Work with Global to devise and implement strategy for working with mega and micro digital influencers
Create and maintain relationships with Asia Pacific Influencers and Press, ensuring excellent qualitative and longevity of the relationship with them
Contribute to the growth of the regional Influencer & PR list and department, with an annual audit of lists
Contribute to regional Influencer events in terms of events concepts, creation, supplier management, product management & overall logistics
Working closely with our Asia Pacific retailers to ensure cohesion
Work closely with marketing to devise and deliver innovative and impactful launch activity for new launches (product or region)
Promote and respect core brand values and work closely with all departments (global and regional; marketing, social, education, design & supply chain) and partners to deliver integrated campaigns and relevant content
Creating reports, strategy documents and presentations for the senior management team on a weekly, monthly and quarterly basis
Requirements
6+ years of PR/ Influencer marketing experience (preferably beauty and/or luxury experience)
Bachelors degree in marketing preferable
Fluent in English
Experience using influencer reporting platforms such as Tribe Dynamics/TRAACKR
Familiar with Influencer trends & the beauty space
Ability to work in dynamic & fast paced environments
Exceptional relationship-builder both internally and externally
Excel proficient
Self-starter with a strong ability to multitask various projects
Excellent analytical skills & high interest to learn about new analytics trends