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Huckberry

Senior Manager, Retention & CRM

Huckberry

Sr. Manager, Retention & CRM at Huckberry overseeing retention strategy and optimizing customer engagement.

Posted 7/16/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lifecycle marketing, retention strategies, and CRM management, with a strong focus on optimizing email and SMS campaigns to enhance customer engagement and drive repeat purchases. Proficient in data analysis and collaboration across marketing and data teams to inform strategic decisions.

Highest-signal resume keywords
Lifecycle MarketingCRM MarketingEmail/SMS Campaign OptimizationData AnalysisCustomer Lifetime Value

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle ManagementCohort AnalysisSegmentationDynamic ContentCampaign Performance Reporting
Soft Skills
CollaborationCuriosityOrganizationOpen-Mindedness
Tools & Technologies
KlaviyoAttentiveModern ESPSMS Platform
Industry Keywords
EcommerceOnline RetailCustomer EngagementCatalog ProgramAcquisition Marketing

About the role

Key responsibilities & impact
  • Build programs across all channels that accelerate the first-to-second purchase — the moments, offers, and touchpoints that turn a buyer into a regular
  • Email & SMS channel performance — campaigns and triggered flows alike
  • Optimize flows, Eg. Welcome Series, Post-Purchase, Browse & Cart Abandonment, Product/Brand/Category Affinity, and Winback
  • Stand up always-on winback and reactivation for lapsed customers
  • Drive the catalog program — circulation strategy, audience selection, and measurement in partnership with our data team
  • Partner with acquisition marketing on email/SMS capture, welcome offers, and the end-to-end new-customer experience
  • Report regularly on active customer health and owned-channel performance, and use what you learn to sharpen the roadmap

Requirements

What you’ll need
  • 5–8 years in lifecycle, retention, or CRM marketing at an online retail or ecommerce brand
  • Hands-on mastery of a modern ESP and SMS platform (Klaviyo, Attentive, or enterprise equivalents) — flows, segmentation, dynamic content, deployment, and reporting
  • Strong command of customer lifetime value, cohort analysis, and lifecycle management — you can dive deep into the data, analyze the heck out of it, and step back with an actionable insight
  • Growth mindset with a strong curiosity for how AI can supercharge business insights and operations
  • A fantastic collaborator who can sit comfortably with brand, performance marketing, and data teams — and who thrives working independently
  • Organized, practical, and open-minded, with a genuine interest in men's style, gear, and adventure

Benefits

Comp & perks
  • Medical, Dental, Vision benefits
  • 401(k) and employer match
  • Annual Huckberry shopping credits
  • Paid Sabbatical leave at 4 years
  • Summer Fridays
  • Weekly catered lunch
  • Monthly happy hours
  • Mental health resources
  • Paid Parental Leave
  • Paid Vacation & Paid Sick Leave
  • Volunteer Time Off
  • Generous employee discount
  • Annual offsites