Lead Marketer, BDR Revenue Marketing – Upmarket

HubSpot

Lead BDR revenue marketing at HubSpot, an AI-powered customer platform. Designing scalable prospecting motions, enablement, attribution, and reporting across North America and EMEA.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $122,400 - $195,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing BDR prospecting strategies, utilizing automation and AI tools for effective targeting and personalization. Proficient in project management, reporting, and building enablement resources to support high-performing sales teams.

Highest-signal resume keywords

BDR Prospecting Strategy DesignAutomation and AI Tools UtilizationAudience Segmentation and Data QualityProject Management SkillsB2B SaaS Sales Processes Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Prospecting Sequence DesignOutbound Plays DevelopmentReporting Tools ExpertiseCampaign Attribution StandardsData Enrichment TechniquesIntent Signals AnalysisPerformance Metrics ReportingSales Enablement Resource CreationCompetitions and Leaderboards DesignCross-Regional Planning

Soft Skills

Written Communication SkillsTrust Building with StakeholdersSynthesis of Competing Requirements

Industry Keywords

High-Tech SalesBDRSDRB2BSaaSOutbound ProspectingMarket AdaptationsCampaign ExecutionPerformance ViewsMulti-Threaded Upmarket Deals

About the role

Key responsibilities & impact

Design and own the master BDR prospecting motion across North America and EMEA
Build scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization
Define fit, intent, segmentation, and data-quality criteria for prioritizing accounts and contacts
Create competitions, prize mechanics, leaderboards, and performance views for BDR teams
Establish campaign tagging and attribution standards for BDR activity, pipeline, MRR, and deal-quality signals
Build centralized enablement resources, including dashboards, presentations, videos, and self-service guidance
Partner with BDR leaders and regional stakeholders to create global standards with language, compliance, and market adaptations
Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions
Support cross-regional planning, BDR leadership meetings, and key prospecting events through occasional travel

Requirements

What you’ll need

7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion
Experience designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views
Expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools
Experience using automation and AI tools for targeting, personalization, and scalable campaign execution
Experience owning complex programs from strategy through execution with limited oversight
Strong project management and written communication skills in English
Understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals
Ability to build trust with senior stakeholders, synthesize competing requirements, and create operating standards
US-based; East Coast strongly preferred for timezone compatibility with UK and Ireland partners

Benefits

Comp & perks

Annual cash compensation range of $122,400–$195,800 USD
Eligibility for on-target commission for eligible roles
Eligibility for annual bonus targets under HubSpot’s bonus plan for eligible roles
Eligibility for HubSpot’s equity plan and restricted stock units (RSUs) for some roles
Possible overtime pay for some roles
Benefits and perks to help employees grow better
Flexible work arrangements
Remote work
Support for accommodations or alternative travel arrangements
In-person team and company connection events where applicable