Lead Marketer, NAM Upmarket Strategy

HubSpot

Lead marketer building integrated digital, field, executive, and ABM campaigns for HubSpot’s AI-powered customer platform. Driving US upmarket pipeline, revenue, and iMRR through data, AI, and cross-functional execution.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $114,000 - $182,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns across digital and field channels, leveraging data and AI for audience targeting and performance optimization. Proven ability to manage budgets, influence stakeholders, and drive results in a B2B SaaS environment.

Highest-signal resume keywords

End-To-End Campaign ExecutionB2B SaaS Marketing ExperienceData-Driven Decision MakingBudget ManagementCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Marketing CampaignsAudience StrategyPerformance OptimizationEvent ProductionCampaign Performance AnalysisSales EnablementAI-Enabled Campaign StrategiesPipeline GenerationDigital MarketingField Marketing

Soft Skills

Influencing Senior StakeholdersBuilding Cross-Functional RelationshipsNavigating AmbiguityPrioritizationAnalytical Thinking

Tools & Technologies

HubSpotMarketing Automation ToolsData Analytics PlatformsCRM SystemsEvent Management Software

Industry Keywords

B2B Sales ProcessesGo-To-Market StrategiesSLA-Driven Operating ModelsCustomer Lifecycle PrioritiesIntegrated Programs

About the role

Key responsibilities & impact

Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels to drive pipeline and revenue
Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization
Develop paid, earned, and owned media channel strategies aligned to audience, industry, competitive, and customer lifecycle priorities
Recruit and manage executive speakers, customer advocates, and industry experts
Create AI-enabled campaign playbooks and improve reach, experimentation, and answer-engine visibility
Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery
Manage program budgets, evaluate trade-offs, and optimize investment based on business performance
Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline
Present campaign performance, risks, and recommendations to senior stakeholders
Build cross-functional relationships while prioritizing, challenging, and navigating competing requests
Own Net New and Install-Base pipeline targets and iMRR contribution from field and integrated programs

Requirements

What you’ll need

Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment
Proven success building integrated digital and field marketing programs that generate pipeline and revenue
Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models
Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness
Strong analytical skills and ability to translate performance data into business recommendations
Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives
Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity
Commitment to demonstrating HubSpot’s HEART values

Benefits

Comp & perks

Annual cash compensation range of $114,000–$182,000 USD
Potential eligibility for on-target commission in eligible roles
Potential eligibility for annual bonus targets under HubSpot’s bonus plan
Potential eligibility to participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
Potential eligibility for overtime pay in some roles
Remote work
Flexibility and connection-focused work environment
Accommodations or assistance for disabilities and alternative travel arrangements when needed