Senior Market Researcher

HubSpot

Senior Market Researcher leading quantitative and mixed-method research at HubSpot. Collaborating with teams to derive insights for product strategies and market opportunities.

Posted 7/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $112,000 - $168,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading quantitative and mixed-method market research projects, utilizing AI tools for data analysis, and delivering actionable insights that inform strategic business decisions. Strong ability to communicate complex findings clearly and build collaborative relationships across various teams.

Highest-signal resume keywords

Market Research ExpertiseQuantitative Research DesignStatistical AnalysisAI Tool IntegrationExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Survey MethodologyQuestionnaire DesignSampling StrategiesStatistical TechniquesData Analysis

Soft Skills

Relationship ManagementPrioritizationCollaborationStorytelling

Tools & Technologies

QualtricsQuestionProAI Tools

Industry Keywords

B2B SaaSCustomer InsightsConsumer InsightsMarket OpportunitiesUX Research

About the role

Key responsibilities & impact

Lead end-to-end quantitative and mixed-method market research projects, from research design through executive-ready recommendations.
Design surveys, sampling strategies, and research methodologies that produce reliable, actionable insights.
Analyze research data using statistical techniques and AI-assisted workflows to identify meaningful trends, customer behaviors, and market opportunities.
Synthesize findings from multiple sources—including market research, customer feedback, UX research, competitive intelligence, and secondary research—to develop comprehensive points of view.
Partner with Product Marketing, Product Management, Strategy, Customer Experience, and UX Research teams to translate business questions into research plans that inform strategic decisions.
Deliver compelling presentations and storytelling that influence product strategy, messaging, positioning, and go-to-market priorities.
Manage relationships with external research vendors and panel providers to ensure high-quality data collection and project execution.
Continuously evolve research methodologies, leveraging AI-powered research tools and emerging best practices to improve efficiency, scalability, and insight quality.

Requirements

What you’ll need

5+ years of experience in Market Research, Customer Insights, Consumer Insights, or a related research discipline, ideally within B2B SaaS or technology.
Expertise designing and executing quantitative market research, including survey methodology, questionnaire design, sampling, and statistical analysis.
Experience with modern research platforms such as Qualtrics, QuestionPro, or similar survey tools.
Experience incorporating AI tools (such as ChatGPT, Claude, Gemini, or similar technologies) into research workflows to improve efficiency and insight generation.
Strong executive communication skills with the ability to translate complex research into clear business recommendations.
Demonstrated ability to manage multiple concurrent research initiatives and prioritize effectively in a fast-moving environment.
Experience building collaborative relationships across Product, Marketing, Strategy, UX Research, Customer Experience, and leadership teams.

Benefits

Comp & perks

401(k) matching
Health insurance
Paid time off
Remote work options
Professional development opportunities
Employee stock options