Staff Product Manager, Ads

HubSpot

Staff Product Manager at HubSpot defining ads strategy to connect paid media to CRM for businesses. Navigating complex ad ecosystems and driving product vision and multi-quarter strategy.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesLead💰 $205,500 - $328,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product strategy and execution within digital advertising ecosystems, leveraging data-driven decision-making and cross-functional leadership to drive customer acquisition outcomes. Proficient in navigating complex ad platform APIs and privacy regulations while aligning product vision with business goals.

Highest-signal resume keywords

Product Strategy DevelopmentDigital Advertising Ecosystem KnowledgeData-Driven Decision MakingCross-Functional LeadershipTechnical Fluency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementAudience TargetingAttributionAPI IntegrationData Pipeline ManagementExperimentationTradeoff AnalysisProduct Roadmap DevelopmentPerformance MarketingCustomer-Facing Product Launch

Soft Skills

CollaborationPersuasionCommunicationInfluencing OutcomesProblem Solving

Industry Keywords

Advertising TechnologyPaid Media ToolsPerformance Marketing PlatformsPrivacy RegulationsMeasurement FrameworksFirst-Party DataCustomer AcquisitionProduct EcosystemsHubSpotAI Integration

About the role

Key responsibilities & impact

Own the product vision and multi-quarter strategy for HubSpot's Ads experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals
Define and drive a cohesive roadmap as a critical member of the Product Triad - our system for building product collaboratively and strategically across product, engineering, and design
Partner with AI teams to bring intelligent campaign creation, audience optimization, and automated budget allocation into the ads workflow
Navigate a complex, fast-moving ecosystem of ad platform APIs, privacy regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels
Shape HubSpot's differentiated positioning at the intersection of ads and CRM - helping marketers connect spend to revenue in ways standalone ad tools cannot
Use data to guide strategy and decision-making, including defining success metrics, evaluating tradeoffs, and building conviction where signal is imperfect or delayed
Influence product direction beyond your immediate team, contributing to Build Awareness and platform-level strategy as a senior IC leader in the product org
Guide new product ideas from initial concept through launch, setting a high bar for execution and customer impact

Requirements

What you’ll need

Significant experience launching and scaling customer-facing products, ideally in advertising technology, paid media tools, or performance marketing platforms
Deep understanding of digital advertising ecosystems - campaign management, audience targeting, attribution, and the interplay between ad platforms and first-party data
A track record of defining and driving product strategy at a senior level, with the ability to connect near-term execution to long-term vision
Comfort operating in highly ambiguous, technically complex, and regulation-sensitive problem spaces and turning uncertainty into clear direction
A data-oriented approach to product management, using metrics, experimentation, and tradeoff analysis to inform strategy - especially in domains where measurement is inherently noisy
Technical fluency and systems thinking, with the ability to reason about platform integrations, data pipelines, and API constraints
Strong cross-functional leadership skills, with experience influencing outcomes through collaboration and persuasion rather than direct authority
The ability to clearly articulate product strategy and tradeoffs to engineering partners, senior leadership, and cross-functional stakeholders
Experience operating effectively in complex product ecosystems where success depends on coordination across multiple teams and surfaces
Please note, East Coast or Central Time Zones are preferred.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options