Manager, Competitive Intelligence

HubSpot

Manager overseeing Competitive Intelligence Analysts responsible for market evaluation and competitor insights. Collaborating closely with multiple departments to shape business decisions at HubSpot.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $133,700 - $213,900 per yearWebsite

About the role

Key responsibilities & impact

Lead, coach, and develop a team of Competitive Intelligence Analysts, fostering a culture of curiosity, accountability, and continuous learning.
Set team priorities, allocate resources, and manage the competitive intelligence roadmap to align with business objectives.
Develop and maintain scalable processes for monitoring competitors, market dynamics, emerging technologies, and customer trends.
Deliver actionable competitive insights that inform product strategy, market positioning, go-to-market planning, and executive decision-making.
Partner with Product Marketing, Product, Sales, Customer Success, and Strategy teams to identify opportunities, mitigate risks, and strengthen HubSpot’s differentiation.
Create executive briefings, market assessments, battlecards, and enablement resources that help teams compete effectively in the market.
Gather and synthesize intelligence from external research, customer feedback, field teams, and industry sources to identify emerging trends.
Establish quality standards and best practices for competitive research, analysis, and communication across the team.
Leverage AI-powered tools and modern research methodologies to increase the speed, scale, and impact of competitive intelligence efforts.
Measure and communicate the business impact of competitive intelligence programs and continuously improve team effectiveness.

Requirements

What you’ll need

5+ years of experience in competitive intelligence, market intelligence, product marketing, strategy, consulting, or a related field.
Experience leading and developing analysts, researchers, strategists, or similar knowledge-based professionals, with a track record of building high-performing teams.
Experience conducting market, competitor, and customer research that informs strategic business decisions.
Strong analytical skills with the ability to synthesize qualitative and quantitative information into actionable insights and recommendations.
Exceptional written, verbal, and presentation skills, including experience communicating with senior leaders and executive stakeholders.
Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
Strong prioritization, project management, and organizational skills in a fast-paced environment.
Experience translating complex market dynamics into clear business narratives and strategic recommendations.
Familiarity with AI-enabled research, analysis, or intelligence workflows.

Benefits

Comp & perks

The cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
Eligible roles may participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
Some roles may also be eligible for overtime pay.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Competitive IntelligenceMarket IntelligenceProduct MarketingData AnalysisResearch Methodologies

Soft Skills

Team LeadershipCommunication SkillsProject ManagementAnalytical ThinkingInfluencing Skills