Lead Product Marketer, Developer Platform

HubSpot

Lead Product Marketer driving go-to-market strategy for HubSpot's developer products, including APIs and AI tools. Collaborate across teams to shape product narratives and launch initiatives.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $144,000 - $216,000 per yearWebsite

About the role

Key responsibilities & impact

Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products
Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools
Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives
Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences
Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders
Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users
Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks
Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes
Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases

Requirements

What you’ll need

Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company
Demonstrated success owning and executing end-to-end launches for technical or developer-facing products
Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts
Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
Experience developing positioning, messaging, and narratives for emerging or evolving product categories
Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities
Strong executive communication and storytelling skills with the ability to influence senior leaders
Data-driven approach to measuring adoption, engagement, and launch effectiveness
Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations
High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments

Benefits

Comp & perks

Cash compensation includes base salary, on-target commission, and annual bonus targets
Eligible roles may participate in equity plan for RSUs
Some roles may be eligible for overtime pay
Benefits and perks offered to help employees grow better

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingtechnical marketinggo-to-market strategylaunch executiondeveloper ecosystemsAPIswebhooksCLIintegrationsdata-driven analysis

Soft Skills

communicationstorytellinginfluencingcross-functional leadershipstakeholder managementproblem-solvingownership mindsetadaptabilitycollaborationstrategic thinking