HubSpot

Senior Product Manager, Downmarket Activation

HubSpot

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $158,100 - $253,000 per year

Job Level

Senior

About the role

  • Drive activation outcomes for Free and Starter customers by translating broader strategic direction into benefit-first experiences that reduce cognitive load, build momentum, and help customers reach their first meaningful outcome quickly and confidently.
  • Translate customer and data insights into action by identifying friction in onboarding, setup, and early product usage and iterating toward higher first-goal activation and faster time-to-value.
  • Design intelligent, automated onboarding systems that reduce manual setup by using customer context to pre-configure relevant elements, thoughtfully balancing automation and required input to ensure scalable, trustworthy experiences.
  • Build AI-enabled product behavior by developing and refining prompts, sub-agent workflows, and evaluation approaches that improve onboarding decisions and outputs over time.
  • Drive end-to-end experimentation and scale what works — shaping hypotheses, running A/B tests with Data Science, analyzing results, and operationalizing successful patterns into repeatable systems.
  • Align and manage cross-functional stakeholders (Product, Engineering, Design, Data, GTM) by synthesizing inputs, navigating tradeoffs, and bringing teams along through clear decisions and crisp communication.
  • Define and operationalize success metrics across activation and beyond (leading + lagging indicators), with dashboards and ongoing monitoring to guide prioritization and decision-making.

Requirements

  • 4+ years of Product Management experience, with ownership of measurable product outcomes.
  • Experience leading experimentation programs, including hypothesis development, A/B testing, and results analysis, with strong quantitative fluency (funnels, cohorts, activation metrics, behavioral data).
  • Experience improving onboarding, activation, or lifecycle performance in a SaaS or product-led growth environment.
  • The ability to synthesize qualitative and quantitative insights into clear product strategies and structured, data-backed plans.
  • Comfort operating in ambiguous, highly interdependent environments, driving clarity, prioritization, and alignment across stakeholders.
  • Strong product taste and attention to detail, with the ability to refine complex, interaction-heavy experiences into simple, intuitive outcomes.
  • Strong written and verbal communication skills, with the ability to align teams around a shared vision and bring diverse perspectives into a cohesive plan.
  • Hands-on experience working with AI-enabled or automated product experiences, with a strong interest in applying AI thoughtfully to improve customer outcomes.
Benefits
  • The cash compensation includes base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
  • Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
  • Some roles may also be eligible for overtime pay.
  • Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product ManagementA/B testingData analysisOnboarding improvementActivation metricsBehavioral data analysisExperimentation programsAI-enabled product developmentQuantitative fluencySaaS
Soft Skills
CommunicationStakeholder managementStrategic thinkingAttention to detailClarity in ambiguitySynthesis of insightsPrioritizationCollaborationDecision-makingVision alignment