HubSpot

Lead Marketer, Communications

HubSpot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $144,000 - $216,000 per year

Job Level

Senior

About the role

  • Write things people want to read. Press releases, blog posts, social content, talking points, scripts—you name it. If it represents HubSpot externally, you might write it.
  • Build real relationships with journalists. Not just "add to list, send pitch, hope for the best" relationships. The kind where reporters actually reply to your emails.
  • Own major initiatives. Like our annual INBOUND event and Spotlight product moments. Being ready to oversee strategy development and execution.
  • Stay ready for anything. When a crisis hits or an issue emerges, you're calm, strategic, and know how to move fast without moving recklessly.
  • Support comms team processes. We are a lean team with a big scope. You will work closely with the team to ensure our house is in order.
  • Experiment and adapt. With all of the above, test new approaches, try AI tools, figure out what works (and share what doesn't).

Requirements

  • 10+ years of corporate or B2B communications experience. You've done this before and have the media clips and stories to prove it.
  • Exceptional writing skills. You can translate complex topics into clear, engaging narratives. You know the difference between corporate speak and actual communication.
  • Media relationships and instincts. You know what makes a story, how to pitch it, and ideally have reporters who'll take your call.
  • Strong organizational skills. You can manage multiple projects, track metrics, and create systems that help the team work more effectively.
  • Public company experience is a plus. You understand the unique considerations that come with being publicly traded.
  • Genuine curiosity about AI. You're already experimenting with how AI tools can enhance communications work. You have opinions on what works and what's overhyped.
  • Comfort with ambiguity. You can figure things out without a playbook and aren't afraid to try something new.
  • Boldness with good judgment. You'll push for the interesting angle or the bolder approach, but you also know when to pull back.
Benefits
  • Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
writing skillsB2B communicationsmedia pitchingstorytellingproject managementmetrics trackingAI tools experimentationcrisis managementstrategy developmentexecution
Soft Skills
relationship buildingorganizational skillscuriositycomfort with ambiguityboldnessgood judgmentadaptabilitycalm under pressurecollaborationcommunication