HubSpot

Senior Marketer – Upmarket Demand Gen Automation

HubSpot

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $92,000 - $138,000 per year

Job Level

Senior

About the role

  • Own email automation programs end-to-end — from strategy and segmentation to execution, reporting, and optimization.
  • Design, write, and build high-performing emails, value-add assets, and automated journeys tailored to upmarket buyers and sales-assisted motions.
  • Use data-driven insights and experimentation to proactively surface expansion opportunities within the install base.
  • Define program metrics and regularly report on performance, identifying opportunities to improve efficiency and impact.
  • Partner cross-functionally with Sales, Sales Operations, Marketing Technology, and Revenue Marketing to create cohesive, multi-channel customer experiences.
  • Identify process inefficiencies and improve them through thoughtful, scalable automation.
  • Contribute to best practices within the Customer Demand Automation team by sharing insights, learnings, and experimentation results.
  • Translate performance data into clear, actionable recommendations that support revenue growth and improved customer experience.

Requirements

  • 5+ years of experience in B2B sales, sales enablement, marketing, lifecycle marketing, growth marketing, or marketing automation.
  • Proven experience building and optimizing email marketing and automation programs.
  • Strong writing and communication skills with the ability to craft compelling, customer-centric messaging.
  • Demonstrated ability to define metrics, analyze performance data, and apply insights to improve outcomes.
  • Experience managing cross-functional projects in a fast-paced environment.
  • Comfort moving between strategic planning and hands-on technical execution.
  • Experience running experiments and applying growth-focused methodologies.
  • Ability to operate independently within defined scope while collaborating closely with partners.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
  • Equity plan options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email automationemail marketingmarketing automationdata analysisperformance metricscustomer segmentationA/B testinggrowth marketingcustomer experience optimizationprocess automation
Soft Skills
strong writing skillscommunication skillscross-functional collaborationstrategic planningindependent operationproject managementproblem-solvingadaptabilitycustomer-centric messaginginsightful recommendations