HubSpot

Senior Marketer, Usage Automation

HubSpot

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Salary

💰 $92,000 - $138,000 per year

Job Level

Senior

About the role

  • Own the end-to-end strategy, execution, and measurement of global usage automation programs that help customers understand how to grow with HubSpot.
  • Design, write, and build email and multi-channel communications, including positioning, segmentation, workflow logic, and basic operational setup.
  • Use AI- and data-powered insights to elevate personalization, targeting, and channel strategy across email, in-app messaging, and emerging surfaces.
  • Run experiments to optimize messaging, identify new opportunities, and continuously improve program performance and customer value.
  • Partner with cross-functional teams—Marketing, Customer Success, Operations, and Product—to align on strategy and deliver consistent, seamless experiences.
  • Translate reporting and behavioral data into actionable recommendations that improve customer activation, engagement, and long-term adoption.

Requirements

  • Strong passion for customer experience, with the ability to advocate for customer needs across teams.
  • Experience owning programs from strategy through execution, iteration, and reporting.
  • Ability to interpret data, diagnose performance patterns, and translate insights into program improvements.
  • Strong stakeholder and project management skills, with experience driving cross-functional initiatives.
  • Comfort working independently in a fast-paced environment while balancing strategy and hands-on execution.
  • Background using AI or data science–powered tools to scale personalization or workflow efficiency.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
  • Bonuses
  • Stock options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email communicationsmulti-channel communicationsworkflow logicdata analysisprogram performance measurementcustomer engagement strategiespersonalization techniquestargeting strategiesreportingprogram improvement
Soft skills
customer experience advocacystakeholder managementproject managementcross-functional collaborationindependent workstrategic thinkinghands-on executiondata interpretationdiagnosing performance patternsiterative execution