HubSpot

Brand & Content Lead

HubSpot

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $114,000 - $182,000 per year

Job Level

Senior

About the role

  • The founder-facing narrative and content strategy for HubSpot for Startups
  • A system of templates, playbooks, visual frameworks, and content formats that reflect a modern aesthetic
  • Core thought leadership on 'How AI-native startups build in 2026,' providing narrative assets for the broader team
  • Founder playbooks that feel like essential tools, not marketing brochures
  • High-signal assets for Series A depth: reports, technical frameworks, and concept diagrams
  • Direct the production of high-taste, visually arresting content across various formats (e.g., video, visual frameworks, narrative long-form, short-form social content, and playbooks)
  • Signature content assets that support the challenges of Seed & Series A startups & build founder trust
  • Regular 'content drops' and visual systems that build cultural relevance and reinforce brand consistency
  • Editorial ownership of our social presence and content calendar, including managing contractors & vendors

Requirements

  • A Clear Point of View on AI-Native GTM: You have an opinion, supported by research or experience, on how AI will fundamentally change the GTM strategy and operational workflows for early-stage companies
  • Deep Ecosystem Fluency: Deep familiarity with early-stage founders, their technical and GTM workflows, and the broader venture ecosystem. You know the signals founders trust
  • Demonstrated experience with strategic channel management and content distribution across platforms founders trust (e.g., LinkedIn, newsletters, YouTube). You know how to leverage multimedia formats to maximize reach and conversion
  • A Creator’s Mindset: Experience building a personal audience or running an editorial engine that earns momentum and cultural relevance. You understand how operators, founders, and creators amplify a POV
  • Exceptional ability to turn abstract GTM strategy, product features, or founder pain points into structured, visual frameworks, playbooks, and templates
  • A clean, simple, and systematized product-informed aesthetic that elevates brand perception
  • Player-Coach Mentality: Ability to work independently, setting the narrative direction while personally driving the creation of signature content assets
  • Team-first mindset and ability to work cross-functionally and secure buy in
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses
  • Stock options
  • Equipment allowances
  • Wellness programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategynarrative developmentvisual frameworkscontent productionstrategic channel managementcontent distributionmultimedia formatseditorial managementtemplate creationplaybook development
Soft skills
clear point of viewdeep ecosystem fluencycreator's mindsetexceptional communicationplayer-coach mentalityteam-first mindsetcross-functional collaborationindependent worknarrative directioncultural relevance