Content Marketing Manager

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.
• Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for audiences, like turnkey GPTs, web apps, and interactive content.
• Integrate AI tools like Claude and ChatGPT into the content creation process to leverage existing libraries into compelling, net-new lead-gen content.
• Partnering with your team, AI and Web Experience teams, and SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.
• Partner with creators, influencers, and other talent to produce unique, high-quality content.
• Reporting on the performance of net-new content and content optimizations to inform future content development and help prioritize high-impact opportunities.
• Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels.

Content Marketer

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Content Marketing Manager – Product