Performance Marketing

• Lead and inspire a high-performing global Paid Media team managing investments across Google, Meta, LinkedIn, YouTube, CTV, OOH, sponsorships, and emerging platforms.
• Drive profitable, scalable growth by optimizing HubSpot’s paid demand engine for measurable ROI.
• Champion a culture of experimentation — testing new channels, creative formats, and bidding strategies to unlock new sources of growth.
• Integrate AI across the paid ecosystem — from dynamic creative generation and keywordless campaigns to predictive LTV-driven optimization.
• Advance value-based optimization by improving data accuracy, predictive modeling, and ROAS measurement.
• Collaborate cross-functionally with Marketing, Finance, and Strategy/Ops/Analytics teams to align paid investment with revenue and awareness goals.
• Partner with the Direct Response team to evolve paid strategy beyond traditional search into AI-enhanced and diversified campaigns.
• Reimagine Affiliate Marketing as a full-funnel program that extends visibility into emerging AI-driven surfaces like ChatGPT and AI Mode.
• Partner with the Brand Paid Media team to amplify awareness and reach through global video, sponsorship, and partnership campaigns.
• Foster a culture of innovation, continuous learning, and data-informed decision-making across all paid channels.

Director, Head of Paid Media

Demand Generation Specialist

Demand Generation Manager

Paid Ads Assistant

Paid Media Manager