Senior Marketing Manager, French
HubSpot
Go
Salary
💰 €92,000 - €138,000 per year
Job Level
Senior
Tech Stack
Go
About the role
- Lead a team of marketers focused on executing EMEA GTM strategies adapted for the French market
- Implement the EMEA go-to-market strategy in France and ensure strategic alignment and local adaptation of GTM motions
- Collaborate with EMEA and Central marketing teams to adapt and localize central marketing strategies for France
- Work closely with local sales and customer success teams to integrate AI-driven insights into customer engagement strategies
- Develop and launch multi-channel, AI-enhanced campaigns to create visibility, demand, and consideration with upmarket decision-makers
- Manage and optimize revenue generation activities and develop a playbook balancing central directives with local market nuances
- Develop and execute field marketing tactics to drive opportunities within the existing customer base
- Execute sales enablement strategies supporting growth into upmarket segments
- Report to the Senior Director of EMEA Marketing and coordinate with cross-functional stakeholders
Requirements
- Verbal and written fluency in both English and French
- Proven experience in leading marketing teams and executing revenue-generating programs in collaboration with regional sales leaders, particularly within the French market
- Demonstrated ability to integrate AI applications into marketing strategies
- Skilled in translating EMEA-focused GTM strategies into localized marketing campaigns
- Ability to engage effectively with sales teams while strategically implementing an English global brand within a regional framework
- Exceptional storytelling skills for simplifying complex marketing programs for the French market
- Experience in building strong partnerships with other brands in France
- Proficiency in working with sales teams on SLA-driven models
- Proven success in leading teams and coordinating multiple stakeholders across cross-functional programs
- Extensive experience in executing high-impact regional campaigns
- Solid B2B marketing background with recognized thought leadership
