Senior Manager, French Marketing
HubSpot
Go
Salary
💰 €92,000 - €138,000 per year
Job Level
Senior
Tech Stack
Go
About the role
- Lead regional marketing team in France and implement EMEA go-to-market strategy adapted locally.
- Report to the Senior Director of EMEA Marketing and collaborate with EMEA and Central marketing teams.
- Work closely with local sales and customer success to integrate AI-driven insights into customer engagement strategies.
- Spearhead hands-on execution of marketing initiatives that drive revenue in France.
- Develop and launch multi-channel campaigns focusing on visibility, demand, and upmarket consideration using data-driven, AI-enhanced targeting and personalization.
- Manage and optimize revenue generation activities and develop a playbook balancing central directives with local market nuances.
- Develop and execute field marketing tactics in collaboration with regional sales and CS teams to drive opportunities within existing customers.
- Execute precise sales enablement strategies supporting growth into upmarket segments.
- Adapt and localize central marketing strategies to French market needs and develop native campaigns.
Requirements
- Verbal and written fluency in both English and French
- Proven experience in leading marketing teams and executing revenue-generating programs in collaboration with regional sales leaders, particularly within the French market.
- Demonstrated ability to integrate AI applications into marketing strategies, with understanding of how these technologies can transform customer acquisition, engagement, and retention.
- Skilled in translating EMEA-focused GTM strategies into impactful, localized marketing campaigns that drive demand, pipeline, and revenue for the French market.
- Ability to engage effectively with sales teams while strategically implementing an English global brand within a regional framework.
- Exceptional storytelling skills for simplifying complex marketing programs for the French market.
- Experience in building strong partnerships with other brands in France.
- Proficiency in working with sales teams on SLA-driven models.
- Proven success in leading teams and coordinating multiple stakeholders across cross-functional programs to achieve outstanding results.
- Extensive experience in executing high-impact regional campaigns.
- Solid B2B marketing background with recognized thought leadership, capable of influencing both internal and external audiences.
- We welcome diverse perspectives and encourage applicants to apply even if their experiences don't perfectly align with every requirement.
