Huble

SEO Specialist

Huble

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Develop an understanding of our clients’ businesses and the reasons and strategies behind their campaign objectives.
  • Be involved in the execution of client and internal SEO campaigns, ensuring deliverables are completed and results are reported on accurately, including insights and proposed next steps.
  • Where applicable, attend/run client meetings, strategy workshops or client briefing/reporting calls and support with the preparation for these meetings and the delivery of relevant outputs.
  • Maintain a full understanding of the Statements of Work for your clients and the deliverables included.
  • Provide actionable insights to our clients, reporting on SEO performance and identifying opportunities to improve our clients’ website indexing and functionality.
  • Conduct SEO audits of a client’s website and provide insightful and informative commentary.
  • Produce or review monthly/quarterly SEO Health and Performance reports.
  • Carry out High Value Page analysis of websites to identify pages that require optimisation.
  • Conduct keyword research to identify & prioritise the best opportunities based on relevance, monthly searches and competition.
  • Review website content and draft page optimisation recommendations to improve SEO best practice, including metadata, on-page content, internal links, CTAs, images, and page layout.
  • Identify individual strengths and weaknesses in our SEO processes/strategies, and work to implement necessary changes.
  • Develop and maintain a knowledge of the company’s SEO, marketing and PPC propositions and the technology stack used by the relevant teams.
  • Ensure that campaigns are delivered on time and on budget, preferably exceeding expectations.
  • Apply and further develop your knowledge of the SEMRush platform, Screaming Frog, and Search Atlas (as well as any other SEO platforms our company or clients might use in the future).
  • Provide guidance and support from an SEO perspective on projects where we will be migrating our clients' websites onto HubSpot.
  • Take responsibility for migration planning, including URL structure changes.
  • Ensure redirect mappings are carefully planned in advance.
  • QA and testing of the site through technical health crawls and snag lists - guiding other team members into the fixes required.
  • Support on Go Live day - implementing and testing redirects, pre- and post-migration crawls and snag lists, support with fixes.
  • Provide support to any colleague in need of your skills and expertise.
  • Provide guidance with relation to your specialism to any colleague specialising in a different department.
  • Collaborate with the Project Managers on your accounts; provide updates on your work, answer SEO related queries, ensure that the SEO portion of the project is on track.
  • Apply and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.
  • Handling, filtering, extracting and analysing the data available in Google Analytics, HubSpot and any other reporting tools, in order to produce valuable insights to help demonstrate the results of our activities to our clients and provide recommendations to improve upon our past activities.
  • Develop your knowledge of HubSpot’s CMS in order to be able to make modifications to pages which will allow you to effectively perform all of the following tasks: conversion tracking, tracking URLs, GA and GTM tag implementation, SEO recommendations implementation, xml Sitemap / robots.txt edits, 301 redirect mappings.
  • Quickly familiarise yourself with the various CMS systems that our clients use, to carry out the above.
  • Support the Project Manager in developing project plans and briefs.
  • Write and communicate technical briefs to relevant specialists.
  • Provide clear project status updates to the team.
  • Assist in managing client changes, timelines, and scope.
  • Ensure quality control on all tasks and deliverables (own and peers’).
  • Review deliverables against the brief from a technical perspective.
  • Deliver tasks on time and log hours accurately.
  • Develop, document, and manage project strategy and architecture.
  • Collaborate with the team to ensure solutions meet client goals.
  • Proactively flag brief issues, technical roadblocks, and risks to senior team members.
  • Seek client feedback via Account Directions and Project Managers to continuously improve performance.

Requirements

  • Minimum of 2 years of experience as an SEO or SEM Specialist.
  • Deep knowledge and expertise in SEO and Web Analytics.
  • Proficient user of analytics tools such as Google Analytics and Google Search Console.
  • Proficient user of SEO tools, such as SEMRush, Moz, BrightEdge, Screaming Frog, Majestic, and Ahrefs.
  • Exceptional ability to understand and interpret data.
Benefits
  • 🌍 Remote work - Enjoy the freedom of remote work within the country of employment.
  • 🔌 Loadshedding support - We provide a power station to help you during load shedding.
  • 🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.
  • 💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.
  • 🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.
  • 🧘 Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments.
  • 👕 Huble Swag - Show off your Huble pride with our awesome swag.
  • 🏥 Medical Aid - Get subsidized cover on your health related needs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOWeb Analyticskeyword researchSEO auditspage optimisationdata analysisconversion tracking301 redirect mappingstechnical health crawlsproject strategy
Soft Skills
communicationcollaborationproblem-solvingtime managementattention to detailclient managementreportinginsight generationadaptabilityteam support